Embedded Files
Weekly Reflection
What
This week's lesson was aimed at going through Project 1 and understanding what past disrupters are and how they affect the music industry. Despite not being in the country, I made sure to be online and follow up on the content learned and keep up to date through the use of the resources available on Moodle. We were also provided with the opportunity to go through the project spec and brief to understand what was required of us as students.
So What
I found identifying past disrupters quite a challenge. However, to tackle this situation, I decided to carry out some research on example disrupters within the music industry to help me and guide me through project 1. Overall, I feel that this session was a great learning experience as it allowed me to deepen my knowledge of and skillsets for project 1 and what would be expected to be submitted in the next upcoming week for milestone 1.
Now What
My next steps before next week will be to complete milestone 1 and ensure that I take a look at sample projects on moodel to support me in getting an understanding of what content is expected to be included. This will also give me a better understanding of what is expected in the overall project 1 and the way in which audiences within a business have affected its development.
Transferable Skills
In regards to this week's transferable skills learned, the ones that were best applied were research skills. The reason why I feel this way is that I was required to carry out extensive research to help me with the development of milestone 1 and its requirements. Furthermore, I would also like to reflect on my time management skills, as despite not being present on the call, I was able to catch up and understand the project requirements based on the contact required on moodel. The practice of these newly discovered transferrable skills will help with the development of project 1 and the completion of the research task.
Notes
Different ways to identify your target audience
1. Conduct Client Interviews and Analyze Your Customer Base
Looking at who already buys your product or service is one of the finest methods to figure out who your target customer is. What is their age, where do they reside, and what are their interests? Engaging in social media or distributing consumer surveys is a fantastic approach to understand this.
2. Conduct Market Research and Look for Industry Trends
Examine your industry's market research to see where there are gaps in service that your product may cover. Examine trends for comparable items to identify where they are spending their efforts, then zero in on your product's distinct value.
3. Examine Competitors
Marketers may learn a lot by observing rivals to discover who they typically market to and how they do it. Are they communicating through online or offline channels? Is their attention focused on the decision-maker or the supporter?
4. Develop Personas
Creating personas is an excellent approach to hone down on the exact groups that comprise your target audience.
5. Specify who your target audience isn't.
There will undoubtedly be consumers that are similar to your target demographic but will not respond to message. Try to be as detailed as possible when establishing who your target audience is and who it isn't.
6. Constantly revise
As you collect more data and engage with consumers, you will have a more precise picture of your target audiences.
References
8 steps to find your target audience. Responsory. (2021, February 1). Retrieved 2022, from https://responsory.com/8-steps-find-target-audience/
9 ways to accurately identify the target audience for your website: Databox Blog. Databox. (2022, March 28). Retrieved 2022, from https://databox.com/how-to-identify-the-target-audience-for-your-website
Evolution, M. (n.d.). How to find your target audience: Marketing evolution. How to Find Your Target Audience | Marketing Evolution. Retrieved 2022, from https://www.marketingevolution.com/marketing-essentials/target-audience
Forbes Magazine. (2012, July 17). Ten years, 10 disruptors. Forbes. Retrieved 2022, from https://www.forbes.com/2007/08/31/christensen-disruption-kodak-pf-guru_in_cc_0904christensen_inl_slide.html?sh=136d98476ad3
InspiringApps. (n.d.). Top 10 tech disruptions over the past 10 Years. Home. Retrieved 2022, from https://www.inspiringapps.com/Blog/81/top-10-tech-disruptions-over-the-past-10-years/
MELINA, G. R. I. F. F. I. T. H. S. C. H. R. I. S. C. O. S. T. I. (2022). Creative thinking handbook: Your step-by-step to problem solving in business. KOGAN PAGE.
staff, C. N. B. C. (2021, May 17). A look back at the CNBC disruptor 50: 8 years, 209 companies. CNBC. Retrieved 2022, from https://www.cnbc.com/2020/06/16/a-look-back-at-the-cnbc-disruptor-50-8-years-209-companies.html
Veloce. (2017, December 9). How to identify your target audience on social media. Veloce. Retrieved 2022, from https://www.veloceinternational.com/how-to/how-to-easily-identify-and-find-your-target-audience-on-social-media/attachment/sales-steps/
What is disruption, really? 8 examples and what to learn from them. Startup Grind. (n.d.). Retrieved 2022, from https://www.startupgrind.com/blog/what-is-disruption-really-8-examples-and-what-to-learn-from-them/
Google Sites
Report abuse