This unit aims to develop your understanding of the creative media industries by studying the evolution of the industries over time. Change, evolution, and disruption within creative media industries occurs regularly and changes the way the industries operate by displacing an existing market, industry, technology, person, or process and creating something new which is more valuable. Change, evolution, and disruption are inevitable and both creative and destructive processes.
In order to develop a career within the creative media industry, you will need to prepare for this disruption and evolve your employability skills over time. The key to maintaining this career is developing hard and soft skills, refining current skills sets, and anticipating future changes in required skill sets. You will need to understand how the audience informs and influences the production and distribution of creative media products and how this in turn affects the skills required to succeed within the creative media industries.
You will study these topics alongside your colleagues in other disciplines, to develop an understanding of the intersections between various creative media industries.