SOCIAL MEDIA
For social media accounts, the following style exceptions may apply.
For space and ease of display, shortened references are allowed:
Nat Geo may be used as a short form for the company name.
Numbers under 10 need not be spelled out.
A percent sign (%) may be used instead of spelling out the word.
Instagram: Refer to our Instagram account (and photographer contributor accounts) in all lowercase letters: @natgeo