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National Geographic Style Manual has moved to
The short-form Nat Geo may be acceptable on some platforms, particularly audio, streaming, and social. However, it is preferred to spell out the full name National Geographic when referring to our publications, stories, or contributors.
Staff
Capitalize a title when it immediately precedes a personal name; otherwise lowercase:
Editor in Chief Nathan Lump; Nathan Lump, editor in chief
board of trustees, the trustees, a trustee, the board
National Geographic cartographers
National Geographic photographer Mark Thiessen
a member of the magazine’s editorial staff
a National Geographic artist
National Geographic television
National Geographic (do not use Channel)
National Geographic Films
National Geographic Giant Screen Films
National Geographic Kids Entertainment
National Geographic Home Entertainment
Publications
National Geographic magazine, the magazine
National Geographic (for magazine and online media)
National Geographic's coverage
National Geographics (multiple issues)
NGM may be used if clear in context but remember that for most of our readers the initials may not be clear and should be limited to credits.
The magazine's title, National Geographic, should be in roman when it appears in a block of italic type.
Bookazines/special issues: National Geographic's 100 Best Pictures, a collector's edition, a special edition
National Geographic History
National Geographic Traveler, Traveler (UK version is Traveller)
National Geographic Kids
National Geographic Little Kids
National Geographic Atlas of the World, NG atlas, the atlas
National Geographic Books
Tours
National Geographic Expeditions. Do not shorten to Geographic Expeditions, a name used by another operator.
Digital
nationalgeographic.com (all lowercase)
ngm.com or ng.com
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