Evaluating Explicit and Implicit Claims

Tobacco

• 1. Explicit claims -  What are the explicit claims made in the advertisement

  2. Implicit claims -  What are the implicit claims made in the advertisement

  3. Evaluate these claims in light of evidence.  For example, an advertisement may show business executives smoking around a conference table,  creating the impression that smoking is a way to relate in the business world.  Evidence, however, shows that large numbers of major corporations are “smoke-free” and even subsidize clinics and support groups to assist employs “kick the habit”. 

COLLABORATIVE PRESENTATION- Explicit & Implicit Claims - tobacco industry