Evaluating Explicit and Implicit Claims
Tobacco Advertising
Tobacco
Tobacco
Explicit claims - What are the explicit claims made in the advertisement
Implicit claims - What are the implicit claims made in the advertisement
Evaluate these claims in light of evidence. For example, an advertisement may show business executives smoking around a conference table, creating the impression that smoking is a way to relate in the business world. Evidence, however, shows that large numbers of major corporations are “smoke-free” and even subsidize clinics and support groups to assist employs “kick the habit”.
COLLABORATIVE PRESENTATION- Explicit & Implicit Claims - tobacco industry