Richard Saul Wurman

“The most essential prerequisite to understanding is to be able to admit when you don't understand something”

― Richard Saul Wurman

“People never forget things, they just never remembered it in the first place because it was too boring”

― Richard Saul Wurman

“We anguish over more school facilities and ignore the unlimited classroom that is our city.”

― Richard Saul Wurman

“In recognition that any good idea is a fragile thing, you have to give it a few minutes to breath—like a good red wine.”

― Richard Saul Wurman

“The only way to communicate is to understand what it is like not to understand. It is at that moment that you can make something understandable.”

― Richard Saul Wurman

“Perhaps the three principles closest to my heart--and the most radical--are learning to accept your ignorance, paying more attention to the question than to the answer, and never being afraid to go in an opposite direction to find a solution.”

― Richard Saul Wurman

"You only understand information relative to what you already understand."

― Richard Saul Wurman

"Most of us do not even know how to ask a question. Most of us do not see the root of the word 'question' is 'quest'. Most of us don't have a quest in our life."

― Richard Saul Wurman

"The organization of information actually creates new information."

― Richard Saul Wurman

"Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding."

― Richard Saul Wurman

"The fundamental failure of most graphic, product, architectural and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good."

― Richard Saul Wurman

"In school, we're rewarded for having the answer, not for asking a good question."

― Richard Saul Wurman

"Education is to learning as tour groups are to adventure."

― Richard Saul Wurman