Peter Morville

“What we find changes who we become.”

—Peter Morville


“The journey transforms the destination.”

—Peter Morville


“time when learning how to learn (and unlearn) is central to success. Instead of hiding from change, let’s embrace it. Each time we try something new, we get better at getting better. Experience builds competence and confidence, so we’re ready for the big changes, like re-thinking what we do.”

—Peter Morville


“We must go from boxes to arrows. Tomorrow belongs to those who connect.”

—Peter Morville


“Information architectures become ecosystems. When different media and different contexts are tightly intertwined, no artifact can stand as a single isolated entity. Every single artifact becomes an element in a larger ecosystem.”

—Peter Morville


"People keep pretending they can make things hierarchical, categorizable, and sequential when they can’t. Everything is deeply intertwingled.”

—Peter Morville


"Our biology, culture, education and language all conspire to convince use there is a single, right way to organize things. Blue and green are distinct colors. History and science and separate subjects. Europe is above Africa. Books belong in fiction or nonfiction. The tomato is a fruit. Now turn the last five periods into question marks, then consider the contrary."

—Peter Morville


“The planning process includes at least the following six functions: forming a representation of the problem, choosing a goal, deciding to plan, formulating a plan, executing and monitoring the plan, and learning from the plan."

—Peter Morville


“To build strength and flexibility, we should open our minds to people and ideas we don't like, and pick fights with those we do.”

—Peter Morville


"Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find."

—Peter Morville



"The design of good houses requires an understanding of both the construction materials and the behavior of real humans."

—Peter Morville


"We measure success and reward performance without knowing how governance and culture impact individuals and teams."

—Peter Morville