Simon Sinek

do why prove believe

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”

― Simon Sinek

people hire skill attitude

“You don’t hire for skills, you hire for attitude. You can always teach skills.”

― Simon Sinek

value price pay

“Value is not determined by those who set the price. Value is determined by those who choose to pay it.”

― Simon Sinek

human behavior manipulate inspire

“two ways to influence human behavior: you can manipulate it or you can inspire it.”

― Simon Sinek

work inspire fulfilled grateful human right luxury

“Returning from work feeling inspired, safe, fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.”

― Simon Sinek

ford want horse

“Henry Ford summed it up best. “If I had asked people what they wanted,” he said, “they would have said a faster horse.”

― Simon Sinek

work hard love stress passion

“Working hard for something we don't care about is called stress: Working hard for something we love is called passion.”

― Simon Sinek

leader organization why exist employee work

“If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work?”

― Simon Sinek

leaders lead position power inspire

“There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.”

― Simon Sinek

rank office leader leadership serve others

“The rank of office is not what makes someone a leader. Leadership is the choice to serve others with or without any formal rank.”

― Simon Sinek