Edward Bernays
manipulation propaganda mind-control
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
― Edward Bernays (1891-1995)
people aware reason action propaganda
“Men (people) are rarely aware of the real reasons which motivate their actions.”
― Edward Bernays (1891-1995)
habit change inertia
“The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.”
― Edward Bernays (1891-1995)
education value democracy
“The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.”
― Edward Bernays (1891-1995)
propaganda destiny words action shrewd
“There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes.”
― Edward Bernays (1891-1995)
propaganda
“Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda.”
― Edward Bernays (1891-1995)
public opinion propaganda
“No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders.”
― Edward Bernays (1891-1995)
propaganda pope Gregory 1622
“propaganda tended not to be the damning term we throw around today. The word had been coined in 1622, when Pope Gregory XV, frightened by the global spread of Protestantism, urgently proposed an addition to the Roman curia. The Office for the Propagation of the Faith (Congregatio de propaganda fide) would supervise the Church’s missionary efforts in the New World and elsewhere: “They are to take account of and to deal with each and every concern for the spread of the faith throughout the world.”
― Edward Bernays (1891-1995)
propaganda car piano group custom
“What are the true reasons why the purchaser is planning to spend his money on a new car instead of a piano? Because he has decided that he wants the commodity called locomotion more than he wants the commodity called music? Not altogether. He buys a car, because it is at the moment the group custom to buy cars."
― Edward Bernays (1891-1995)
politics problem leadership
“The great political problem in our modern democracy is how to induce our leaders to lead.”
― Edward Bernays (1891-1995)
group mind manipulate propaganda
"If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it."
― Edward Bernays (1891-1995)
propaganda masses manipulate public mind
"If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
― Edward Bernays (1891-1995)
propaganda public mind control
"We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
― Edward Bernays (1891-1995)
influence leaders group think propaganda manipulate
"If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway."
― Edward Bernays (1891-1995)
age mass production distribution ideas facebook
"This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas."
― Edward Bernays (1891-1995)
propaganda life free dictator power
"In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power."
― Edward Bernays (1891-1995)
propaganda executive invisible government
"Propaganda is the executive arm of the invisible government."
― Edward Bernays (1891-1995)
propaganda manipulate group mind
"If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it."
― Edward Bernays (1891-1995)
propaganda education believe
"The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda."
― Edward Bernays (1891-1995)
US USA America propaganda war peace public relations Germany
"When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word "councelor of public relations"."
― Edward Bernays (1891-1995)
govern mind molded taste idea men unknown
"We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."
― Edward Bernays (1891-1995)
propaganda public relations inform persuade integrate society
"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed."
― Edward Bernays (1891-1995)
attitude million impossible one man
"It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man."
― Edward Bernays (1891-1995)
propaganda education politics business misuse
"In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse."
― Edward Bernays (1891-1995)
education teacher propaganda
"The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist."
― Edward Bernays (1891-1995)
mass production rhythm demand supply
"Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand."
― Edward Bernays (1891-1995)