Shoshana Zuboff

awareness rupture world category experience question

"Awareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised."

— Shoshana Zuboff

life good roots values enthusiasm work meaningful core

"Life is good when you live from your roots. Your values are a critical source of energy, enthusiasm, and direction. Work is meaningful and fun when it's an expression of your true core."

— Shoshana Zuboff

technology world new place

"Technology makes the world a new place."

— Shoshana Zuboff

machine decrease complexity IT increase information

"Earlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information."

— Shoshana Zuboff

technology inteligence problem body limit fragility vulnerabilit

"Technology represents intelligence systematically applied to the problem of the body. It functions to amplify and surpass the organic limits of the body; it compensates for the body's fragility and vulnerability."

— Shoshana Zuboff

technology strategic change division of labor subordination

"If the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamicsthat present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become."

— Shoshana Zuboff

IT restructure work abstract thought action

"As information technology restructures the work situation, it abstracts thought from action."

— Shoshana Zuboff

age mass individual new people old organizations destroy value c

"It looks like the age of the mass is behind us and the age of the individual is upon us. The chasm that now exists between new people and old organizations is destroying economic value and inhibiting the emergence of a new chapter of capitalism aligned with the needs of this new society. The new purpose of commerce is to provide the tools, platforms, and relationships, digital or human, that enable individuals to live the lives they choose."

— Shoshana Zuboff

authority spiritual power faith hierarchy order control

"Authority is the spiritual dimension of power because it depends upon faith in a system of meaning that decrees the necessity of the hierarchical order and so provides for the unity of imperative control."

— Shoshana Zuboff

computer mediation action condition flat thin fragile

"Computer mediation seems to bathe action in a more conditional light: perhaps it happened; perhaps it didn't. Without the layered richness of direct sensory engagement, the symbolic medium seems thin, flat, and fragile."

— Shoshana Zuboff

learning control role management

"Learning has replaced control as the fundamental role of management."

— Shoshana Zuboff