Cathy O'Neil


“Big Data processes codify the past. They do not invent the future. Doing that requires moral imagination, and that’s something only humans can provide. We have to explicitly embed better values into our algorithms, creating Big Data models that follow our ethical lead. Sometimes that will mean putting fairness ahead of profit.”

― Cathy O'Neil


“Here we see that models, despite their reputation for impartiality, reflect goals and ideology. When I removed the possibility of eating Pop-Tarts at every meal, I was imposing my ideology on the meals model. It’s something we do without a second thought. Our own values and desires influence our choices, from the data we choose to collect to the questions we ask. Models are opinions embedded in mathematics.”

― Cathy O'Neil


“Big Data processes codify the past. They do not invent the future.”

― Cathy O'Neil


“Justice cannot just be something that one part of society inflicts on the other.”

― Cathy O'Neil


“In a system in which cheating is the norm, following the rules amounts to a handicap.”

― Cathy O'Neil


“However, when you create a model from proxies, it is far simpler for people to game it. This is because proxies are easier to manipulate than the complicated reality they represent.”

― Cathy O'Neil


“Opaque and invisible models are the rule, and clear ones very much the exception. We’re modeled as shoppers and couch potatoes, as patients and loan applicants, and very little of this do we see—even in applications we happily sign up for. Even when such models behave themselves, opacity can lead to a feeling of unfairness.”

― Cathy O'Neil


“Simpson’s Paradox: when a whole body of data displays one trend, yet when broken into subgroups, the opposite trend comes into view for each of those subgroups.”

― Cathy O'Neil