Alberto Cairo

infographics visualization enlighten entertain

“The purpose of infographics and data visualizations is to enlighten people—not to entertain them, not to sell them products, services, or ideas, but to inform them. It’s as simple—and as complicated—as that.”

― Alberto Cairo

graphics simplify clsrify trend pattern

“graphics should not simplify messages. They should clarify them, highlight trends, uncover patterns, and reveal realities not visible before.”

― Alberto Cairo

visualization page screen mind

“visualization is not something that happens on a page or on a screen; it happens in the mind”

― Alberto Cairo

world understand numbers

"The world cannot be understood without numbers.

And it cannot be understood with numbers alone.”

― Alberto Cairo

chart design mislead attention

“Any chart, no matter how well designed, will mislead us if we don’t pay attention to it.”

― Alberto Cairo

good idea find seek

“Sometimes, it is not you who finds good ideas when you are seeking them. Instead, good ideas find you in the most unexpected circumstances.”

― Alberto Cairo