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are very apt in helping you how in helping you to do this project there is no excuse for you to not do well unless you do things at the last minute and then thats your excuse and Im not taking that excuse from you so do well ask questions find solutions to problems be awesome and I will see you later welcome to proposal writing so proposal writing for small business owners this is all about writing will land you the fail and this is critical because real better writing is part of your brand image better writing is how people judge you and remember you and your proposal writing is your way as a small business owner to persuade others to work with you it could be even as a supplier it could be as a partner it could be as a strategic alliance it could be as a channel partner or often more often than not in fact it will be as a channel partner or as your customer so writing can get you business so what were going to talk about today is basically the keys to your proposal writing for your a disease as we call them and really its getting your customers or getting the help on writing an essay people that youre writing the proposal for to read more of your proposal and to actually read your proposal so thats step one if they cant read it they dont know what youre talking about which means that you definitely cant persuade them number two making sure that youre highlighting the reason why they should be listening to you or the need so why should your customer care and then what is a solution so how are you actually meeting that need that pain point that opportunity that challenge that issue how does it actually work so this is your credibility piece making sure that when you write this and your solution makes sense and it actually fulfills the needs the opportunity to pain issue well can I believe that you are going to be able to do what you say you can do so how does it actually work what are the time frames where the activities whos involved and then how much does it cost so whats my return on investment whats my investment how much money am I getting back with my payback period these are all different financial metrics that we can have out there but theyre quantifiable so theyre numbers based reasons to do what were asking for in the proposal so to move forward and then finally the action so great youve read my proposal you agree with the proposal now what do we do the action so lets just jump into in the first thing is getting them to actually read the proposal and really the reason that this is so important in general is that often people just read the first one-page half help on writing an essaya page first paragraph and they decide based on that very first sentence even whether or not to read the rest of your business plan or your proposal so in general in your writing you need to use something that we call a hook its basically your first sentence or paragraph thats going to really drawn the reader and get them to read more so your hook cant be about you your hook has to be whatever the person is that youre writing for in this case for your proposal writing for your customers what does your customer care about the most so if youre selling a telecom consulting services do they care about knowing about the newest technology or does your customer care about saving costs so you really have to understand who your customer is and the first sentence has to say this is how were addressing what you care about so lets say were the telecom consulting firm and we know our customers care about the best newest technology so our hope could be making sure that youre always ahead of technology making sure that youre always leading-edge and technology as part of your strategic initiatives your competitive edge of your company these help on writing an essay