Contact Number
18002099901
Email Address
westside@trent-tata.com
This Indian retail brand operates under the TATA fold. It champions fast, clean, and innovative retail across fashion and lifestyle. Their core values echo sustainability, compliance, and mindful business. They position style and affordability as two non-negotiable pillars.
In-House Design
The brand carries over 22 labels, all designed in-house. Their portfolio spans womenswear, menswear, kidswear, footwear, lingerie, cosmetics, perfumes, and home furniture. Private labels form nearly 90% of their total merchandise mix. This model gives them full control over quality, pricing, and promotion.
Retail Experience
Well-designed store interiors and prime locations shape the customer's shopping journey. The layout follows a grid structure. High-value items occupy the ground floor to attract premium shoppers. Their Point of View concept comes alive through backwalls and a "See It Buy It" display model.
Loyalty Rewards
The WestStyleClub programme rewards frequent shoppers with member benefits. Their W-Style feature offers curated fashion solutions with monthly edited launches. Seasonal Statement Lines drive excitement through style and value. Gift cards and a Store Locator tool further enhance the shopper experience.
Social Impact
The brand runs active CSR programmes under the TATA group framework. The HOP Ambassador — made from surplus fabric — sponsors children's mid-day meals. The Bag of Love initiative, in collaboration with Bhansali Trust, builds a sustainable ecosystem for recycled fabric. Rural women gain fair employment through this programme.
Sister Brands
Beyond their lead format, they operate Zudio across India, offering irresistible fashion at unmatched prices. MISBU targets bold, playful fashion accessories for trend-aware women. Utsa focuses on Indian ethnic wear. Each sub-brand serves a distinct customer tribe with a unique identity.
Digital Access
Their online shopping portal connects customers to the full brand catalogue. A barcode scanning tool speeds up in-store product identification. The GST Benefits section helps buyers maximise purchase value. Point-of-sale systems give store managers access to ordering data by item and by day.