Email Address
support@adda247.com
Head Office
208, Tower-A, UNITECH CYBER PARK, 208, Sector 39, Gurugram, Haryana 122002
This India-based vernacular learning organisation was founded in 2016 by two entrepreneurs with roots in IIT and IIM institutions. They built their venture around one clear conviction — quality competitive exam preparation must reach every student across India. Today, the organisation serves over 40 million learners monthly, with nearly 2 million enrolled in premium courses.
Multilingual Learning Access
The organisation operates India's largest multilingual online test preparation ecosystem. It offers course content across more than 12 Indian languages, actively bridging the language gap for students from Tier II, Tier III, and Tier IV cities. Their courses function effectively even under low internet bandwidth conditions, making access genuinely practical for rural learners.
Exam Categories Covered
They facilitate preparation for a remarkably wide range of government and entrance exams. Banking exams like SBI, IBPS, RBI, and NABARD fall under their coverage. SSC, railways, insurance, defence, UPSC, CUET, JEE, NEET, CLAT, and GATE aspirants also find structured content within their ecosystem. This breadth reflects deliberate design, not accidental growth.
Core Product Portfolio
The organisation houses Live Classes, On-Demand Video Courses, Mock Tests, E-Books, Quizzes, and Performance Analytics under one roof. Their mobile application has crossed 5 million downloads since its April 2016 launch. Franchise channels such as BankersAdda, SSCAdda, CTETAdda, and Career Power each serve specific exam communities independently.
Acquisition-Led Expansion
They acquired PrepInsta in 2024, a placement preparation tool, to extend their reach into private sector job readiness. They also acquired Ekagrata Eduserv to enter the CA examination preparation segment. These moves reflect calculated category expansion rather than organic drift. The organisation clearly pursues vertical integration across India's competitive skilling landscape.
Investor-Backed Growth
Google, WestBridge Capital, and Info Edge count among their key financial backers. The organisation raised $34 million in its last funding round in October 2022. They also launched an ESOP buyback programme benefiting over 130 employees, signalling financial maturity beyond startup-phase behaviour. Axis Bank has formally partnered with them for talent development and banking skill-building programmes.
Technology Infrastructure
Their technology stack includes Webpack, Bootstrap, Progressive Web App architecture, Zoom, Microsoft Outlook, and Corel-based tools. The organisation uses AI-driven product design, with a dedicated team managing Product, Design, Analytics, and AI functions. Generative AI now actively shapes how they build and iterate their content delivery systems.
Recognition and Standing
The organisation received the Great Place to Work certification in 2022. BusinessWorld recognised them as Exam Preparation Company of the Year in the same year. They operate out of Gurugram, Haryana, with a workforce between 500 and 1,000 professionals. Their structural positioning within India's EdTech sector continues to strengthen as competitive exam aspirant numbers grow year after year.