City
Dhaka
Contact Number
+880 9678-300900
info@paperfly.com.bd
Head Office
7 VIP Road, Mohakhali, Dhaka, Bangladesh
Bangladesh's e-commerce sector found a powerful operational ally when this logistics-technology organisation began operations in February 2016. Founded by Shahriar Hasan, Md Razibul Islam, Rahath Ahmed, and Shamsuddin Ahmed, it became the country's first homegrown technology-enabled logistics startup. They built their infrastructure from scratch. Their coverage now spans 64 districts, 491 Upazilas, and 4,554 unions. This organisation does not handle freight or perform shipping operations directly. Instead, they build the technological backbone that connects merchants, carriers, and consumers efficiently.
Wings Software
At the core of their operations sits a proprietary central software called Wings. Wings handles inventory management, fulfilment systems, customer interaction, HR workflows, and product tracking under one architecture. Merchants do not need separate tools for each operational layer. Wings consolidates data from multiple touchpoints into a single, accessible view. The system actively tracks package movement across 25 scanning steps throughout the supply chain. This level of granular visibility helps online businesses make faster decisions. Their field force uses apps to update parcel status continuously throughout the day. No other logistics-tech company in Bangladesh achieved 100% app-based field operations before them.
Smart Features
Three proprietary tools — Smart Check, Smart Log, and Smart Pay — form the intelligence layer of their service portfolio. Smart Check gives registered merchants predictive insight into customer behaviour before a product reaches the buyer. It requires only two clicks to operate and draws from their rich internal database. Smart Log brings complete visibility into return orders. It also records all correspondence between delivery officers and customers during the return process. Smart Pay processes merchant payments on five working banking days every week. Together, these three features address the most common pain points that online sellers face in Bangladesh's e-commerce ecosystem.
Their merchant-facing mobile application, Paperfly GO, functions as a self-contained order management tool for businesses of all sizes. Merchants use it to register, place orders, track parcels, access financial statements, and view invoice details. The app also includes a delivery call log feature and a free helpline button for direct support. Small online retailers and Facebook sellers gain access to the same operational infrastructure as large e-commerce brands. The application runs entirely on their own team and branch network, without involvement from any external operators. This internal structure keeps quality control consistent across all 64 districts.
CashlessPay Innovation
CashlessPay stands as one of their most consequential product launches in Bangladesh's digital commerce space. This contactless payment-on-delivery mechanism allows consumers to pay via debit cards, credit cards, or mobile e-wallets upon receiving their product. It gives online shoppers a secure alternative to cash at the doorstep. Merchants who want a payment gateway for their customers can access it through their electronic payment software-as-a-service (SaaS) offering. Businesses avoid building an expensive payment infrastructure from scratch. This positions the organisation as a facilitator of financial efficiency within e-commerce supply chains, not merely a parcel movement coordinator.
API Connectivity
Their API connectivity offering allows order management software systems to link directly with their operational network. Developers and e-commerce teams can access the Paperfly API to automate order placement, tracking updates, and status notifications without manual intervention. Business owners who adopt API-based integration report significantly faster order processing across their operations. The organisation also supports Odoo ERP connectivity through a dedicated module developed for their system. This enables automated synchronisation of orders, customers, and product data between merchant back-end systems and their fulfilment network. The entire data flow operates without manual transfers, reducing error rates considerably.
Fulfilment Infrastructure
Beyond software tools, the organisation facilitates warehousing and fulfilment services including quality checks, packaging, and return management. Their fulfilment infrastructure supports partial delivery handling, exchange processing, and OTP-verified return control. No order gets returned without merchant and customer OTP confirmation, which reduces fraudulent or unauthorised returns. Merchants also receive a committed Service Level Agreement (SLA) for both delivery and product returns. The organisation operates 363 days a year, closing only on the two Eid holidays. SmartPay ensures next-day merchant payment after delivery completion, improving cash flow for small and medium online retailers.
E-commerce Enablement
The organisation received a significant majority investment from Ecom Express, one of India's prominent technology-based e-commerce logistics firms, worth approximately BDT 100 crore. They channelled this investment into intelligence-driven automation and data science capabilities. Their goal is to meet Bangladesh's fast-growing demand for quality e-commerce fulfilment infrastructure. Their model does not position them as a carrier or freight operator. They act as a facilitator of logistics efficiency — building software tools, tracking systems, and merchant-facing applications that allow online businesses to scale without managing complex operational chains themselves. Online merchants, SMEs, Facebook sellers, and major e-commerce brands across Bangladesh rely on their infrastructure to power order fulfilment at a national scale.