City
Durgapur
Contact Number
7829-055-044
Email Address
support@toolsvilla.com
Head Office
Gramstrong e-services Private Limited CIN- U29308WB2022PTC2510242nd Floor, Shree Hardware Building,Nachan Road, Benachity, Durgapur-713213, West Bengal, India
This organisation began as a YouTube channel in 2016. It gradually evolved into India's largest B2B eCommerce marketplace. They focus on machinery, tools, and supplies for small businesses. Their primary target segment includes agri-food and MRO sectors across India.
SMB Focus
They address operational inefficiencies faced by Indian small businesses. Over 40,000 SMBs have been modernised through their marketplace model. Most of these businesses operate in Tier-II cities and rural India. Farmers, gardeners, food processors, and DIY enthusiasts form their core buyer base.
Catalogue Depth
They offer over 30,000 quality-checked products across six major categories. These include power tools, agriculture machinery, food packaging tools, and compressors. Pump and motor equipment also features prominently in their catalogue. Workshop supplies and welding tools round out the product range.
Supplier Strength
Over 500 verified sellers operate through their marketplace system. Quality-checked suppliers contribute products across all listed categories. The organisation does not manufacture or stock any products independently. All fulfilment responsibility rests entirely with individual vendors on the network.
Logistics Coordination
They coordinate with leading courier services for last-mile delivery. Coverage currently extends across 20,000+ postal codes throughout India. The organisation facilitates shipment tracking and coordinates courier dispatch. It does not perform freight handling or shipping operations directly.
Buyer Growth
Their buyer community has grown to over 200,000 registered purchasers. This figure reflects strong adoption across both urban and rural markets. After-sales support and easy returns build confidence among repeat buyers. Doorstep delivery further reduces friction in the procurement process.
Investor Backing
Investors like Techstars, Turas Mara, and Bread & Butter Ventures back the organisation. Total funding raised stands at approximately $170,000 across two seed rounds. This backing reflects confidence in the B2B agritech and industrial tools segment. The company continues to attract angel investors alongside institutional support.
Technology Stack
They use Freshworks, Freshchat, and Notion as core operational tools. Slack and G Suite support internal communication and team collaboration. Their website infrastructure uses Cloudflare, DNSSEC, and Amazon Route 53. These tools support their growing network of buyers and sellers efficiently.
Market Position
They rank among the top players in the Indian agritech and MRO space. Competitors include MyMRO, Aksum Trademart, and Robu Labs in this segment. The organisation holds a Tracxn rank of sixth among 110 active competitors. This position reflects consistent growth in a fragmented but expanding market.
Facilitation Model
The organisation acts as a marketplace intermediary between buyers and vendors. It provides a secure environment for order placement and payment processing. It does not inspect products or take responsibility for product quality. All compliance and fulfilment obligations belong solely to the participating vendors.