City
Panjim
Email Address
woot@mcaffeine.com
Contact Number
93579-33933
Head Office
702, Sunteck Kanaka Corporate Park, 7th floor, Patto Area, Panjim, North Goa, Goa – 403001
India's personal care industry welcomed a bold new entrant in 2016. A Mumbai-based brand introduced caffeine as the hero ingredient in everyday skincare and haircare. They positioned themselves as the country's first caffeinated personal care label. Their focus targets Millennials and Gen Z consumers seeking ingredient-conscious vegan products. The brand built their identity around three core sensory experiences: energising Coffee, refreshing Tea, and indulging Chocolate.
Vegan Formulation
They formulate their entire portfolio without SLS, parabens, silicones, or mineral oils. Every product carries PETA certification and a Made Safe certification. Their range holds FDA approval and maintains a Zero Plastic Footprint across packaging. They produce over 95 caffeine-based products across Body Care, Face Care, Hair Care, Eye Care, and Lip Care. This breadth of vegan, cruelty-free offerings appeals strongly to environment-aware Indian consumers.
Skin Range
Their Face Care line addresses multiple skin concerns through targeted formulations. The Coffee Face Wash tackles tan removal effectively for oily skin types. The Naked Detox Green Tea Night Gel provides overnight hydration and skin repair. Hyaluronic acid, pro-Vitamin B5, and Niacinamide feature prominently across their moisturisers and serums. The recently launched Matcha Tea range targets acne, clogged pores, and excess sebum with 2% Salicylic Acid.
Body Care Excellence
Their award-winning Coffee Body Scrub remains one of their strongest-performing SKUs. It removes tan and exfoliates skin using antioxidant-rich coffee granules. The Choco Body Butter won the Nykaa Femina Beauty Awards 2022 for Best Choco Body Butter. Their Espresso Coffee Body Wash with Natural AHA delivers both cleansing and exfoliation in one step. The Shimmer Body Butter with Cocoa Butter has gained significant traction among urban shoppers.
Hair Care Portfolio
The brand addresses scalp health through their Coffee Scalp Scrub, which reduces 99% of dandruff-causing microbes. Their Coffee Hair Oil and Tonic strengthen hair from root to tip and combat hair fall. The silicone-free Coffee Hair Serum manages frizz without leaving a greasy residue. These formulations reflect a clear science-backed approach to ingredient selection. Each product targets a specific hair concern rather than offering a generic solution.
Bean Coins Loyalty
They operate a proprietary loyalty programme called Bean Coins within their app. Users earn and redeem Bean Coins for discounts and free products on future purchases. The mCaffeine app also offers exclusive deals, wishlist creation, faster checkout, and order tracking. Their customer base has grown to over five million happy customers with a 4.7+ rating. The app serves as a direct-to-consumer channel, reducing dependency on third-party marketplaces.
D2C Growth
They distribute products through their own website, app, and major e-commerce channels. They also supply to quick-commerce platforms like Blinkit and Swiggy Instamart for express delivery. Co-founders Tarun Sharma, Vikas Lachhwani, Vaishali Gupta, Mohit Jain, and Saurabh Singhal lead the organisation. Grazia India recognised them among Most Loved Brands in 2021. Their growth trajectory reflects the rising demand for ingredient-transparent, purpose-driven personal care in India.