Phone Number
+91 80 4413 2967
Email Address
care@dotandkey.com
Head Office
N/A
This skincare brand operates as an Internet-first company built on clean beauty values. Founded in 2018 in Kolkata, India, they launched with a clear goal. They wanted to make effective skincare accessible and enjoyable for everyone. Their product range covers serums, moisturisers, face washes, sunscreens, and face masks. Each formulation targets specific skin concerns with precision and care.
Fruit-Powered Formulations
They combine fruit-powered ingredients with high-performance actives in every product. Their Vitamin C Serum Concentrate features Kakadu plum extract and hyaluronic acid. These ingredients brighten skin tone and reduce visible dark spots effectively. Their Water Drench Hyaluronic Serum targets dry and dehydrated skin directly. The Zit Zapping Skin Clarifying Face Mask uses salicylic acid and tea tree oil to treat acne-prone skin.
Dermatologist-Approved Standards
Every product they release undergoes dermatologist testing before market launch. They follow a clean beauty promise across their entire catalogue. Their formulations stay free from parabens, sulphates, phthalates, and alcohol. This approach makes their products suitable for sensitive skin types as well. They hold certifications for being both vegan and cruelty-free across all ranges.
Ethical Beauty Practices
They source ingredients responsibly and prioritise eco-friendly packaging consistently. No ingredient or finished product undergoes animal testing at any stage. Their moisturiser range reflects this commitment through its chemical-free formulations. They consider sustainability a core part of their brand identity, not an afterthought. Customers choosing their products actively support responsible beauty practices.
Nykaa Acquisition Growth
Nykaa acquired them in September 2021 for approximately $33.3 million. This acquisition accelerated their distribution across India's largest beauty retail ecosystem. Their annual revenue reached ₹428 crore as of March 2025. They now compete against brands like Pilgrim, MyGlamm, and BELLAVITA in the Indian market. Their growth reflects strong consumer demand for affordable, clinically proven skincare solutions.
Skincare for All
Their product philosophy rests on one simple belief — every skin type is unique. They design each product to address diverse concerns across different demographics. Hair care products like their Hair Sunscreen Softening Serum SPF 15 extend their portfolio. Their scalp clarifying shampoo uses charcoal and apple cider vinegar for deep cleansing. From face to hair, they cover the full spectrum of personal care needs with consistent quality.