Contact Number +91 80106 67667
Email Address support@dailyobjects.com
Head Office 12/1 Infocity 1 Sector 34, Gurugram, HR, 122004, India
Design Roots
A Gurugram-based lifestyle accessories brand operates with a clear creative philosophy. They draw inspiration from everyday rituals and lived experiences. Over 1,000 Indian artisans and makers craft each product by hand. The brand sources globally competitive materials but manufactures entirely within India. This homegrown approach shapes their identity from the ground up. Design-first thinking runs through every product decision they make. They build accessories that move with the user and work intuitively.
Brand Philosophy
The organisation reimagines what most people consider overlooked objects. Phone cases, wallets, bags, and tech accessories become expressive tools. They position each product as a carrier of personal identity. Their design language marries performance with visual storytelling. Founders Saurav Adlakha and Pankaj Garg launched this vision in 2012. The brand has since grown into a globally recognised D2C label. Over two million customers across markets now engage with their collections.
Artisan Craftsmanship
Indian craftsmanship forms the structural backbone of their entire supply chain. The brand controls designing, printing, and quality verification internally. They do not outsource their core production to external manufacturers. Every product passes through skilled hands within their own facilities. This end-to-end ownership enables strict quality benchmarks at each stage. Their workforce of artisans brings cultural depth to contemporary designs. The result is a product range that feels grounded and globally relevant.
Product Categories
Their catalogue spans over 40,000 products across multiple accessory categories. Smartphone cases and Apple accessories anchor their most popular range. They also offer tech bags, MagSafe accessories, power banks, and wireless chargers. Wallets, watch bands, organisers, and stationery complete their lifestyle offering. Each category reflects deliberate choices in materials and functional design. Products like the Miles Roll Top Backpack use 100% recycled PET fabric. Eighteen recycled plastic bottles go into making one such bag.
Sustainability Commitment
Environmental responsibility shapes several of their product lines meaningfully. The PANGEA collection launched with 50 bag variants made from recycled plastic. Over five lakh used plastic bottles have been repurposed through this collection alone. The brand positions buyers as active participants in sustainable consumption. Their recycled PET fabric resists water and endures daily wear without compromise. They treat sustainability not as a marketing addition but as a design constraint. Every conscious material choice feeds directly into how they build each product.
The brand maintains exclusive associations with over 100 independent artists. These creators contribute more than 10,000 curated artworks to the product range. Their model connects artists directly with end consumers through the product itself. Designers gain a tangible channel to commercialise their creative output. The brand handles production, quality, and distribution so artists focus purely on creativity. This arrangement has built a distinctive visual identity across their collections. Prints and patterns change seasonally, keeping the catalogue fresh and culturally relevant.
D2C Growth
As a direct-to-consumer brand, they maintain full control over the buyer experience. They do not rely on wholesale intermediaries to reach their customers. The brand ships products directly from their facilities to the buyer's door. Their e-commerce infrastructure supports high-volume order processing efficiently. Series B funding worth $14.5 million has fuelled their distribution and manufacturing expansion. Investors including 360 One Ventures and Seedfund have backed their growth trajectory. Research and development investment continues to strengthen their tech accessories lineup.
Corporate Gifting
Organisations across India choose their products for structured gifting programmes. The brand offers curated gifting solutions suited to professional and personal occasions. Tech kits, organisers, and premium wallets perform strongly in the gifting segment. Buyers can select from a wide range of styles across multiple price points. Their gifting catalogue allows businesses to personalise selections for recipients. Quality consistency makes their products reliable choices for bulk corporate orders. The accessories carry enough visual appeal to represent a brand's professional image.
Collaborative Collections
Strategic collaborations expand their reach into culturally engaged audiences. The Tinder x DailyObjects collaboration targeted an exploration-driven urban demographic. Co-branded accessories like phone cases and bags anchored this limited collection. Such partnerships allow the brand to speak to niche lifestyle communities directly. They approach each collaboration with a distinct creative brief and intentional styling. The result goes beyond co-branding into genuine storytelling through product design. Collaborations also introduce the brand to new buyers who may not have discovered it otherwise.