Phone Number
865-SMYTTEN (865-7698836)
Email Address
care@smytten.com
Head Office
1410, Block – A, Navratna Corporate Park Ashok Vatika, Ahmedabad – 380058 Gujarat, India
This Bengaluru-based organisation operates as India's largest tech-enabled D2C product discovery and trial facilitator. They connect over 1,200 global and homegrown brands with more than 20 million digital-first consumers. Their omnichannel model spans 250+ lifestyle categories, including beauty, grooming, food, beverages, health, and wellness. The organisation does not perform shipping or handle freight directly. They act as a facilitator between brands and consumers, enabling informed purchase decisions through trial-first access.
Trial-First Model
They built their core offering around the "try before you buy" philosophy. Consumers access Trial Packs across multiple categories before committing to full-sized purchases. This model removes blind decision-making from the shopping journey. Brands gain exposure to a high-intent consumer base genuinely seeking discovery. The organisation holds its position among India's top 20 shopping apps on the Play Store.
Pulse Analytics
They launched Smytten Pulse, a data solutions and consumer research tool for FMCG and D2C brands. Smytten Pulse draws from actual product trial data covering over 100 million trial-led insights. It offers Customer Sentiment Analysis, Competitor Analysis, User Behaviour Funnels, and Consumer Profiling. Brands use it to track NPS scores and analyse feedback across demographic segments. The tool gives marketers actionable intelligence without running lengthy field research programmes.
Research Acceleration
Their Consumer Research tool compresses traditional market research cycles down to 72 hours. Brands run customisable surveys covering Brand Tracks, Usage and Attitude Studies, Product or Concept Testing, and Ad Testing. PulseSurveysAI powers the survey intelligence layer within this research ecosystem. Marketers choose audience cohorts using demographic and psychographic targeting filters. This capability reduces research costs by 2–3 times compared to conventional brand tracking tools.
Brand Track
They released Brand Track as a next-generation measurement tool within the Smytten Pulse suite. It tracks brand awareness and recall, including Top-of-Mind and spontaneous recall metrics. Brand consideration funnels and usage insights sit within the same dashboard. Marketers access customised research templates for communication testing and product testing. The tool equips brand teams to respond faster to shifts in consumer perception without outsourcing research entirely.
Omnichannel Expansion
They operate across both digital and offline touchpoints through their omnichannel infrastructure. Their app connects consumers with trial packs from luxury names like Bvlgari, Calvin Klein, and Kama Ayurveda. They onboarded QueueBuster as their Retail POS partner to support offline store operations. Experiential stores, including locations in Indore and at VR Mall, allow in-person product trials. These physical touchpoints extend the discovery experience beyond the app into physical retail spaces.
Market Position
They earned membership in the Market Research Society of India through Smytten Pulse. Partnerships with companies like Dabur highlight their traction in data-driven product development. Their revenue from operations stood at Rs 111 crore in FY25, with losses reduced by 41%. They raised total funding of $23.8 million across seven rounds from investors including Fireside Ventures and Roots Ventures. Their growth trajectory reflects the expanding D2C market that analysts project will reach $100 billion in India.