Phone Number
+91 96386 66602
Email Address
care@deodap.com
Head Office
C/o Rajesh Rasikbhai Chotai Barjar Paint, Opp. Rangoli Masala Village, Navagam, Rajkot-360003, Gujarat, India
This Gujarat-based organisation began as a small family-run operation around 2010–2014. They supplied corner retail outlets with assorted merchandise items across local markets. Over time, they grew to employ more than 150 people. Their head office remains anchored in Rajkot, with warehousing spread across key economic centres in India.
Wholesale Disruption
Traditional wholesale models demanded bulk purchases before granting competitive pricing. This company removed minimum order requirements entirely from their wholesale e-commerce framework. They made ex-factory pricing accessible to individual resellers, small retailers, and independent drop shippers. Their CEO, Sameer Rajani, challenged the convention that only bulk buyers deserved wholesale rates.
Dropshipping Portal
Their dropshipping portal gives resellers structured access to over 6,000 catalogued products. Resellers list items on Amazon, Flipkart, their own websites, or social media channels. The automated backend processes order placement, packaging, and dispatch without requiring the reseller to maintain any physical inventory. Bulk CSV uploads and reseller pricing tools further reduce manual workload at the seller's end.
Fulfillment Efficiency
This organisation acts as a facilitator of logistics efficiency by connecting orders with carrier dispatch. They do not perform shipping operations themselves, nor do they handle freight directly. Instead, they coordinate with multiple shipping partners based on pin-code coverage and delivery timelines. The typical dispatch window runs between 24 and 48 hours, with delivery completing within three to seven working days.
Order Visibility Tools
The company offers order tracking through a multi-carrier visibility system. Resellers and buyers enter a tracking ID to fetch current delivery status from carriers such as DTDC and Delhivery. The system consolidates shipment data from various logistics providers into a single readable view. This reduces manual follow-up and lowers the volume of customer care queries.
Data-Driven Operations
Their backend software generates performance analytics reports drawn from carrier data. These reports surface delivery trends, highlight operational inefficiencies, and help partners make sharper decisions. By linking logistics data with sales channel information, the organisation helps resellers understand the full supply chain picture. Information flow between supply, demand, and tracking data remains the operational backbone of their model.
Franchise Structure
Their franchise model charges a one-time fee of ₹2,00,000 plus applicable tax, renewable every three years. Franchise partners receive offline and online client access, logistics coordination, software tools, and after-sales support. Special wholesale rates apply to franchisees, with GST, packaging charges, and transportation billed separately and transparently. This structure allows franchise partners to focus on sales while the company handles backend fulfilment.
Entrepreneurship Support
Free weekly webinars, reseller training sessions, and expert guidance form part of their ongoing support framework. Their marketing team can also manage Meta and Facebook ad campaigns on behalf of resellers. The broader mission focuses on enabling entrepreneurship across small towns and semi-urban India, often referred to internally as serving "Bharat." After crossing one crore fulfilled orders, this organisation continues to expand its manufacturer network and franchise coverage.