City
Bengaluru
Contact Number
08045744101
Email Address
help@udaan.com
India's largest eB2B commerce organisation connects small business owners directly to wholesale suppliers. It serves kiranas, chemists, hotels, and offices across Bharat. The organisation acts as a digital wholesale facilitator, not a logistics or freight handler. It does not ship goods itself or handle cargo directly. Instead, it connects buyers to suppliers through a mobile-first app built for speed and simplicity.
Digital Wholesale
The organisation runs a digital wholesale ordering system that covers Food, FMCG, Healthcare, and Pharma categories. Retailers access lakhs of products from 1000+ premium brands in one place. They browse competitive wholesale prices without visiting physical mandis or markets. The app supports repeat order scheduling, which saves time for busy shop owners. Businesses complete KYC verification using GSTIN or a shop licence within minutes.
App-Driven Growth
The mobile app places procurement control directly in the retailer's hands. Buyers track deliveries, manage business credit, and confirm payments through one interface. A secure payment gateway offers multiple options with bank-grade confirmation systems. Flash sales and mobile-only deals give app users exclusive pricing advantages. The organisation consistently pushes product discovery through smart, category-based browsing tools.
Credit Flexibility
Flexible business credit options allow retailers to stock up without immediate capital strain. The organisation extends financing support to small shop owners across tier-2 and tier-3 cities. This approach helps kiranas compete with larger retail chains on product availability. Credit decisions connect directly to the retailer's ordering history within the system. Businesses grow their inventory without waiting for full upfront payments.
Hyper-Local Strategy
A micro-market strategy helps the organisation reduce delivery time and operational costs together. Their hyper-local fulfilment approach brings products closer to the retailer's pin code. This model improves delivery speed while keeping wholesale prices competitive across regions. It does not operate its own freight fleet or run warehousing as a primary service. The efficiency comes from supply chain coordination, not direct transportation activity.
Farmer-Retailer Network
The organisation connects agricultural producers directly to retailers through a structured farmer-to-retailer network. Traditional traders in cities like Agra and Chandni Chowk have scaled significantly using this model. A rice miller with a century-old business expanded their customer base through digital wholesale adoption. Potato traders moved from local markets to national reach without building their own distribution. The network removes multiple middlemen and passes the pricing benefit to smaller buyers.
Retailer Success
Real business stories show consistent revenue growth among retailers who adopt this wholesale model. A single pan shop owner expanded to multiple locations using inventory management tools available on the app. An ex-army officer built a successful agri-business by tapping into the farmer-to-retailer supply model. These outcomes reflect the organisation's role as a growth partner for Bharat's small businesses. It facilitates access, ordering efficiency, and credit — not physical freight or cargo movement.