City Rajahmundry
Contact Number +91 7836850000
Email Address customercare@redtapeindia.com
Head Office House No. 440/1, Danavaipeta, Rajahmundry, East Godavari-533103. Andhra Pradesh
Brand Beginnings
A fashion and lifestyle brand founded in 1996 has quietly reshaped how Indian consumers approach premium footwear. They grew from a small shoe company into a business with over 200 exclusive brand outlets across India. Their founders, Rashid Ahmed Mirza and Irshad Mirza, brought deep leather industry expertise to the venture. Their parent company, Mirza International, had already established export credibility in leather goods. That foundation gave them precise knowledge of raw materials and manufacturing discipline. They entered international markets early, choosing the UK as their first proving ground. This bold international move shaped their design sensibility from the very beginning. Their identity was built around global fashion standards at accessible price points.
Craftsmanship Meets Commerce
Their footwear range is designed in company-owned design studios located in the UK and Italy. They source international quality materials from European countries to manufacture each product. This design-to-production pipeline separates them clearly from most domestic competitors. They prioritise comfort without compromising on contemporary aesthetics. Their formal and casual collections reflect global runway influences adapted for Indian buyers. They frequently roll out new collections and limited editions mirroring the latest global fashion trends. Their Made in Italy collection features handcrafted leather oxfords and brogues for men. They also introduced a vegan line of women's wedges made from sustainable materials.
Portfolio Expansion
They offer a diversified product line spanning footwear, casual and semi-formal apparel, shirts, T-shirts, ethnic wear, trousers, denims, sweaters, jackets, belts, socks, wallets, and handkerchiefs. Their product universe now covers men, women, and children across multiple lifestyle categories. They operate three distinct brand identities within their portfolio. Their brands include REDTAPE, MODE by REDTAPE London, and BOND STREET by REDTAPE London. Each brand targets a specific aesthetic and consumer mindset. MODE by REDTAPE London caters to fashion-forward urban buyers. BOND STREET by REDTAPE London draws from classic British style influences. This three-brand architecture allows them to serve aspirational buyers across price and style spectrums.
They operate over 435 stores across pan-India, making them a complete family fashion destination. Their store formats include exclusive brand outlets, multi-brand outlets, and sports-focused franchise stores. Their flagship stores span 2,000 to 2,500 sq. ft. and offer the complete brand experience with an extensive product selection. Sports franchise stores occupy 700 to 1,000 sq. ft. in high-footfall malls and sports-centric zones. They deliberately choose premium mall locations to reinforce an upscale shopping environment. Their store expansion strategy targets metros, mini-metros, and Tier 2 cities simultaneously. This calibrated retail approach builds both brand visibility and consumer accessibility. Their physical stores function as experience centres, not just transactional spaces.
Digital Commerce Push
They have invested significantly in omnichannel capabilities to strengthen digital engagement. Their supply chain initiatives focus on better inventory rotation, cost efficiency, and faster time-to-market for new collections. They partnered with EasyEcom in 2024 to strengthen their e-commerce operations specifically. Their products appear across all major online marketplaces in India, including their own digital storefront. They run an integrated system where in-store and online inventory works in coordination. Their digital contribution to overall revenue has grown consistently year on year. They drive repeat purchases through membership discounts and loyalty programmes online. Their omnichannel model gives buyers the flexibility to browse online and purchase offline, or vice versa.
Financial Performance
Their consolidated revenue for FY 2024–25 reached ₹2,020.91 crore, supported by strong consumer traction across categories. Profit after tax stood at ₹170 crore, reflecting disciplined cost management across operations. Growth during the year was broad-based, with notable momentum in footwear, athleisure, and apparel. Their market capitalisation stands at approximately ₹6,244 crore as of recent trading. They were formally demerged from Mirza International in 2023 and now operate as an independent listed entity. This demerger gave them sharper organisational focus and quicker decision-making capabilities. They now pursue growth with a more aligned internal structure and independent capital allocation. Their consistent revenue trajectory reflects growing consumer confidence in the brand.
Their pricing strategy positions them as an aspirational yet affordable brand for the middle-class Indian consumer. They maintain high-quality craftsmanship while keeping products priced between affordable and premium segments. Tactical discounts of 60 to 70 percent make their shoes irresistible bargains that drive impulse purchases. Their pricing approach draws buyers who want international quality without paying luxury brand premiums. This positioning fills a deliberate gap between budget footwear and high-end designer labels. They attract young working professionals who value style alongside practical wearability. Their seasonal sale strategies push high volumes without permanently diluting brand perception. This balance between value and aspiration remains one of their strongest competitive advantages.
Global Footprint
They operate across approximately 17 countries, including the United Kingdom, the United States, Australia, Türkiye, the UAE, France, Germany, West Asia, and South Africa. Their international distribution channels carry both footwear and apparel collections. Their products reach global buyers through an extensive distribution network built over decades. Their UK design roots give their international products added credibility among foreign buyers. They have recently signed Punjabi singer and actor Ammy Virk as their Global Brand Ambassador. This announcement came alongside the release of their Autumn-Winter 2024 collection. Virk's youth appeal aligns closely with the brand's evolving identity in both domestic and international markets. Their ambassador strategy reflects a conscious shift towards capturing younger, style-conscious demographics globally.
Sustainability Commitment
They have embedded sustainability into their core operating philosophy across multiple business functions. They strengthened responsible sourcing practices and enhanced manufacturing efficiency with lower waste generation and improved resource utilisation. They continue investing in modern, energy-efficient processes across select production units. Their community programmes cover education, skill development, and health initiatives around their operating areas. They maintain a safe, compliant, and inclusive work environment across their workforce. Their vegan footwear line directly reflects their commitment to material-conscious product development. They treat sustainability not as a marketing label but as an operational discipline. Their long-term growth ambitions remain firmly connected to responsible business conduct and ethical sourcing practices.