As August comes to a close, a popular jazz-inspired artist has fans on the edge of their seats. Every year for the past three years, the singer-songwriter Laufey and her fans, Lauvers, celebrate ‘A Very Laufey Day.’ This year, the day is August 24th, two days after her album A Matter of Time is released. This means Lauvers can listen to the new album whilst celebrating!

As Laufey has grown in popularity, so has the not-so-official holiday. Last year, the artist collaborated with YogurtLand to create her own flavor, Laufberry. This was a huge step, as before, the holiday was simply a silly day where Laufey posted a checklist of what she loved to do, and fans would follow along with the list. However, this year the day appears to be even bigger, showing how much the artist has grown in such a short time. The day is celebrated all over the world, and it even has a website displaying itineraries and special events! 

 This coming Sunday, August 24th, join Lauvers for a fun day! Before you begin following the global itinerary for the day, pick out your best Laufey-inspired outfit. The website Averylaufeyday has a section dedicated to outfits. The artist recommends various outfits, including a flowy dress or a chic cardigan. Laufey is known for her timeless yet fun fashion sense. Incorporate some nice ballet flats or loafers into your outfit for a classic Laufey look. She recommends accessorizing with hair ribbons or pendant necklaces to make an outfit, in her words, magical. Don’t be afraid to dress up and feel your most whimsical Laufey self.

After putting on the most Laufey outfit, get yourself a coffee or matcha latte! Laufey’s personal favorite is an iced matcha latte with oat milk; she has partnered with different cafes around the world, such as Staggercoffee, to create “A Matcha of Time,” a delicious blueberry matcha. Referring to the global itinerary, begin your day with a coffee or a matcha. There is always the option to make your own latte at home; it is just as delicious and saves money! Pair your sweet drink with her joyful bossa nova song “Lover Girl.” 

The global itinerary for the day features various activities that accompany different tracks on her new album, A Matter of Time. To continue celebrating, go to a local thrift store and find a new, unique piece. Laufey’s new era and album are about timeless beauty. Enjoy the story of all the pieces in any thrift store. The artist loves to see her Lauvers having fun and celebrating; she says, 'Snap a picture and post it with the tag #AVeryLaufeyDay.'

These activities are only a few of many to celebrate the day. Refer to the websites and the global itinerary for more information! If you can’t participate in major ways, have fun and listen to Laufey’s music instead. The day is supposed to be fun, not stressful; partake in all the ways you’d like!