Shadamedafus!

A blast from the past with "Cousin Willy," the Reese's Pieces alien. No reason, just cuz. This was a marketing campaign meant to cash in on the craze of "E.T. The Extra Terrestrial," which had popularized the candy.... and then product placement ran rampant. The ad above found its way into tons and tons of comic books, and there was even a tie-in television commercial campaign featuring an elaborate man-in-a-suit-puppet of the character.