Growth

The Flywheel:

The Flywheel is a model (here adapted by HubSpot) to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. It is remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy. Invented by James Watt, the flywheel is simply a wheel that’s incredibly energy-efficient. The amount of energy it stores depends on how fast it spins, the amount of friction it encounters, and its size. Think of it like the wheels on a train or a car. This energy is especially helpful when thinking about how customers can help your business grow.