"As the fairy tale goes, Uber was born on a snowy night in Paris in 2008, when Kalanick and his friend Garrett Camp could not get a cab. The two vowed then and there to solve the problem with a revolutionary new app. The premise was dead simple: push a button and get a car."
Presented in Stanford Memorial Auditorium by Y Combinator and the Stanford Technology Ventures Program at Startup School, October 20, 2012 (28:48)
Sadly you can't see Kalanick's slides in this video (why, oh why? What a missed opportunity!). Pay attention to the words he uses to describe the Uber experience. How does the simple choice of words help to differentiate Uber from other offerings? Pay attention to the metrics he identifies. For example, he knows how many town cars were in San Francisco (600) before Uber launched there and the average amount of time it will take a driver to get to you once you order a ride in same town.
Note the conversation Travis and Garrett had in Paris about owning a parking garage and a fleet of vehicles (which Garrett envisioned); Travis said no, we'll be a logistics company.
"When math goes operational"
The conclusion of the day long event at Uber's Palo Alto office on March 10, 2017. Presentation and Q&A session with Uber co-founder and CEO Travis Kalanick. Moderated by senior director of engineering Komal Mangtani, who is the executive sponsor for Uber's LadyEng group.
At Recode's 2018 Code Conference, Kara Swisher interviewed Uber CEO Dara Khosrowshahi about the company's self-driving future, culture issues, former CEO Travis Kalanick and Uber's board.
“People often optimize for the role or for the company. The first thing I optimize for is who I will work with. Don’t bet on companies, bet on people,” Dara Khosrowshahi, CEO of Uber, told students at today’s View From The Top event. Khosrowshahi discussed his departure from Expedia and his approach to shifting company values at Uber to focus on diversity and inclusion. “An important factor in our change was setting a new culture and new norms,” he said. “We crowdsourced those norms and asked people – what kind of company do we want to be?”
Khosroshahi advised students to let go of benchmarking via titles and salaries when it comes to career goals. “Have a theme but don’t get locked in. I’m always looking around to make sure my own biases don’t prevent me from seeing something great,” he said. “When you’re lucky enough to take that risk, jump!”
Here's how Uber got its start and grew to become the most valuable startup in the world (Businessinsider.com, 2015) with a useful timeline of major Uber developments, e.g.,...--->>
Note: If you're not in China, you live in a place called "ROW."
Patents:
Armstrong Field Notes
Uber Early-Stage Rounds of Financing (including Drama) (google doc) - focuses on the Kara Swisher article section that talks about Uber's financing efforts. This is an early-stage document that I'll update with information from Crunchbase, press release databases, and so on.