387 Fall 2016
Welcome
Syllabus
Graded Assignments
- 10 Quizzes (5 points each) (8/26, 9/2, 9/9, 9/16, 9/23, 9/30, 10/7, 10/14, 10/21, 10/26)
- 2 Opportunity registers (5 points each)
- __Entrepreneurial Decisions and Dilemmas__ (5 points)
- __Sky Zone Indoor Trampoline Park Opportunity Evaluation__ (5 points)
- Other activity (5 points) (I am still working on this; the current assignments add up to 95 points)
- 4 In-class pitches (5 points each)
- __You are Not a Lottery Ticket__ (5 points)
- Optional for extra credit - __Interview an Entrepreneur__ (<- link to instructions) (5 points)
SCHEDULE AND ACTIVITIES
August 23 & 25
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First Item
In class, August 23:
- Opener and homework - The future that should be here now
- Entrepreneurs and Opportunitiesbecause we need a common language for our major terms and prescriptions
August 30 & September 1
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Recommended reads:
Nations can be startups, too (Bloomberg.com)
August 30
In class:
GOAT
- GOAT raises $5 million to help sneakerheads buy and sell covetable kicks - TechCrunch.com
- GOAT: Buy and sell sneakers company site
- GOAT back-of-the-envelope break-even analysis
Finish Entrepreneurs and Opportunities
Sep 1
The Airhook
Paul Graham: How to get startup ideas
September 6 & 8
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First Item
12
Submit __Entrepreneurial Decisions and Dilemmas__ (5 points) by 11:59 pm, Friday, September 9
Complete Quiz 3 (5 points) by 11:59 pm, Friday, September 9
Over the weekend: Post a game-day impression to Crimson Safari
Second Item
15
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September 13 & 15
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12
Submit Opportunity Register for Vending Machine Business by 11:59 pm, Friday, September 16 (5 points) - Here are the instructions for writing opportunity registers
Complete Quiz 4 (5 points) by 11:59 pm, Friday, September 16
How Entrepreneurs Evaluate Opportunities
In class on September 15: Work on Opportunity Registers in class
Supplemental Readings
Silicon Valley’s Secrets Are Hiding in Marc Andreessen’s Library (Wired.com)
The transformation of sport will bring rich rewards (TechCrunch.com)
Second Item
15
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September 20 & 22
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First Item
12
Shaping and reshaping ideas: SCAMMPERR Power
First In-Class Pitch: Pitch your idea for a vending machine business on September 22 (5 points)
Complete Quiz 5 (5 points) by 11:59 pm, Friday, September 23
September 27 & 29
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Submit Opportunity Register for Mall Kiosk Business by 11:59 pm, Friday, September 30 (5 points)
More thoughts on creativity and opportunities
Complete Quiz 6 (5 points) by 11:59 pm, Friday, September 30
Second Item
15
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October 4 & 6
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Second In-Class Pitch: Pitch your idea for a mall kiosk business on October 6 (5 points) - NOTE: IF you missed the pitch for a vending maching in class, then you can make it up on October 6 in class.
See also: Pokémoans: how various places try to take advantage of Pokémon Go
Complete Quiz 7 (5 points) by 11:59 pm, Friday, October 7
Humanitarian Design (Colbert Report, 5:35) (LINK TO VIDEO)
Second Item
15
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October 11 & 13
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10/11
We will run a full cycle of the design process is class tomorrow. Be ready to pair up with a fellow student and work through an intensive 45-minute activity!
Bonus: These high-tech tattoos enable you to control electronic devices (Marketwatch.com, October 11, 2016)
10/13
Opportunity Evaluation and How to Make Your Pitch Better - Professor Armstrong in-class pitch on Sky Zone Indoor Trampoline Park
Read before class: Entrepreneur.com profile of Sky Zone Indoor Trampoline Park
How Entrepreneurs Evaluate Opportunities
Submit __Sky Zone Indoor Trampoline Park Opportunity Evaluation__ (5 points) by 11:59 pm, Friday, October 14
Complete Quiz 8 (5 points) by 11:59 pm, Friday, October 14
Here's my theme song for Empathy
October 18 & 20
A visit from BeatBox Beverages
10/18
Tuesday: BeatBox Beverages - Justin and Brad
10/20
Customer personas - make one for BeatBox Beverages!
Complete Quiz 9 (5 points) by 11:59 pm, Friday, October 21
October 25 & 27
Pitching into Fall Break
10/25
12
Third In-Class Pitch: Pitch your idea for any type of business you’d like (5 points), but you must reasonably be able to launch this business ("no science fiction")
10/27
While you are fall breaking...
Why Wait a Month for a Sofa That’s Not Even What You Wanted? (NYTimes.com, 10/27/16)
...and watch Greycork's Indiegogo Pitch Video
November 1 & 3
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You will work on your team projects in class during November lectures - Here are your project team contracts
You will complete Quiz 10 (5 points) by 11:59 pm, Friday, November 4
November 8 & 10
Here's an overview of the Sprint process and YOUR PORTFOLIO deliverables
Here's an overview of the Sprint process and YOUR PORTFOLIO deliverables
November 15 - December 1
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You Are Not a Lottery Ticket Assignment due by 11:59 pm, Friday, November 25 (5 points)
November 24 = Thanksgiving
November 29 = Finish team pitches
December 1 = Pitch in class
VIDEO - WHAT'S THE SPRINT METHODOLOGY?
Design Sprint by Jake Knapp, John Zeratsky, and Braden Kowitz
VIDEO - HUMANITARIAN DESIGN (COLBERT REPORT, 5:35)
EMILY PILLOTON - TEACHING DESIGN FOR CHANGE
Project H Design Principles
- Design through action
- Design with, not for
- Design system, not stuff
- Document, share, and measure
- Start locally and scale globally
- Build
Noted at 4:39 in video
Check out the Learning Landscape
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(RE)Designing Education
How: Design systems, not stuff (#3)
What: Services, markets, strategies
9:34 into video
Design AS Education
How: Design with, not for (#2)
What: Community-focused design curricula and shop class renaissance (create shop class projects around community needs)
11:09 into video
Design IS Education
"In order to do good, you first have to do something."