Venture Capital
What
A required module of New Venture Finance and supplemental module for other entrepreneurship courses.
Venture capital is a form of private equity and a type of financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential, or to companies that have grown quickly and appear poised to continue to expand. Venture capital generally comes from well-off investors, investment banks and any other financial institutions. However, it does not always take a monetary form; it can also be provided in the form of technical or managerial expertise. Venture capital is typically allocated to small companies with exceptional growth potential (Investopedia, 2020).
Learning Objectives
Upon completing this module you should be able to:
articulate the process involved in securing an investment in a VC-led round (usually starting with Series A, but lately VCs seem to be moving further downstream to focus on later stage rounds like B, C, D, ... You get it).
articulate the key differences between angel investing and venture capital investing, such as whose money is at stake, timing of investments, and types of benefits and preferential treatment each type of investor gets when they finance you.
describe the role venture capital industry plays in the process of helping adolescent-stage companies grow dramatically into comparatively mature companies that are attractive candidates for acquisition or an IPO.
Venture capital is one of many source of financing for your venture. I discuss friends and family and angel investors, as well as the tools of equity financing, such as valuation, cap tables, and term sheets, in other parts of this course.
Instructions
Watch the assigned videos and presentations;
Read the assigned readings;
Complete the practice quiz or other assigned practice activity
Complete the assessment;
Complete the "Mark as Complete" checklist.
Typical VC Process
Professional private equity investors focus on analysis of your business; due diligence of you, your partners, company cohorts, customers, technology, and competitors; and partner "buy-in" (or note) that results in an investment offer through a term sheet.
The startup founders and VC investors agree on a valuation, investment amount, and percentage of ownership the VC investors will receive in exchange for their investment. This sets a new "post-money" valuation and, coupled with the investment amount, infers a new "pre-money" amount. The funds of the investment may be distributed to the startup in tranches based on completion of key milestones. VC investors will typically require a "preferred" category of shares of your stock that give them certain priorities and privileges that come with this type of funding. And one of those priorities will be to have one of their people become a member of your Board of Directors.
Mark Suster presents the general steps in the VC process here.
Read
Core readings
Andreessen, M. 2009. But I don't know any VC's!. Pmarca Archives, Part 3. pp. 18-24.
Drory, O. 2024. A scientific approach to VC. NfX.com, February 2024 <-- NEW! (A rule in life: you always get what you incentivize. So you should understand the incentive structure behind venture capital.)
Riggs-Davie, PLC. 2017. Guide to negotiating a venture capital round
Suster, M. 2018. How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize? https://bothsidesofthetable.com/how-many-investors-should-you-talk-to-in-a-vc-fund-raise-and-how-do-you-prioritize-7be15aa7136e, May 13, 2018. Accessed August 18, 2020
Suster, M. 2018. How to Talk About Valuation When a VC Asks. https://bothsidesofthetable.com/how-to-talk-about-valuation-when-a-vc-asks-7376f5721226, May 30, 2018. Accessed August 18, 2020.
Suster, M. 2019. A Deep Dive into What Has Really Changed in Venture Capital. https://bothsidesofthetable.com/a-deep-dive-into-what-has-really-changed-in-venture-capital-f5d225f7f8 February 7, 2019, accessed August 18, 2020.
Reading used for Spring 2022 class quiz
Notes on Venture Capital (Armstrong notes from Feld and Mendelson (2016), Venture Deals, 3rd Ed., Hoboken, NJ: John Wiley & Sons.
![](https://www.google.com/images/icons/product/drive-32.png)
Keep reading: Is VC Still a Thing?
The Slideshare download to the left accompanies Mark Suster's post from February 2019 listed above.
Venture capital investments have not been this high since the end of the dot-com boom, but the majority of funds is going into mega-deals to sustain multi-billion-dollar private "unicorns."
Mark says In reality the “private capital market” now really consists of three distinct markets: Seed capital (the start), Venture capital (scale or bust) and Growth Capital (private IPOs). The skills in each are quite distinct, the investment strategies are different yet the connective tissues between the best firms are strong.
Patience to get to liquidity is a virtue. Mark correctly observes that "if just Google, Salesforce and Amazon has stayed private for 12 years (today’s IPO benchmark) an additional $200 billion would have been captured in the private markets!" To which I say, "Great for private equity investors, but haven't you squeezed all the value out of the investments by the time they are public companies?" That's a legitimate question if the company wants to remain a true growth company post-IPO. Otherwise, it's another GM.
How Venture Capital Industry Works - A Critical Review
It seems like everyone feels the need to explain how the VC industry works in graphics form. Since the very public success stories of IPOs by companies like Netscape, Yahoo!, Amazon, Google, and Facebook, interest in the phenomena of IPOs and venture capital have a large audience beyond the board rooms of private equity investors and investment bankers. Some of graphics are useful. But even this one from a 1998 Harvard Business Review article causes me to take strong exception.
For starters, entrepreneurs more often than not get their non-VC financing from their own savings, friends and family investments, business plan and pitching competition winnings, and possibly angel investors. Money from "corporations and governments" is a curious source to show as a source of funding for entrepreneurs.
I take even greater issue with the so-called flow of "Ideas" from the entrepreneurs to the VCs in exchange for money. Recall that "ideas are a dime a dozen." Entrepreneurs actually provide ownership in the form of (usually) shares of preferred stock through Series A, B, C, etc. deals that they negotiate with venture capital investors. Venture capital investors often invest as a syndicate, meaning that they will team up for an investment in a specific company at a specific round of financing. Sure Venture Capital investors are interested in bold, possibly industry-changing ideas, but what they want for their money is an ownership stake in the entirety of the venture they're funding. They want to own a piece of the company you'll create in pursuit of the idea and ideally to sell that stake at a price at least 10x greater than what they paid in a liquidation event.
And one more (for now). Venture capital investors don't "give" investment banks "IPOs." Rather, their participation in the investment of promising adolescent stage ventures clears the way for them to possibly help take the company public through an IPO or keep it private through a sale to a larger firm. The shares that are exchanged with the investment banks for the cash they raise from their sale come from the pool of authorized shares of the company. The investment bank will engage in a two-sided function where they perform necessary due diligence on the company, audit its financial reports, and determine a potential post-money valuation of the company after it has become a public one. The other side involves creating a syndicate of investment funds like Vanguard or Fidelity, hedge funds, retirement pension funds, or valuable wealthy clients to get them to commit to buying, as a group, all of the stock that's being offered in the IPO. The investment bank takes the cash from the syndicate members based on their pro rata investment amounts and gives it to the company. The company issues the number of shares subject to the IPO terms to the investment bank, which passes them onto the syndicate members based on investment amounts. The investment bank doesn't trade in the shares they intermediate; they charge a usually handsome fee for running this process.
View
Marc Andreessen on Big Breakthrough Ideas and Courageous Entrepreneurs
Marc Andreessen, Co-Founder & Partner at Andreessen Horowitz, discusses his philosophy on investing in technical founders and the role of technology in today's startups. Andreessen also addresses the kind of entrepreneurs and ideas his venture capital firm look for: "Big breakthrough ideas often seem nuts the first time you see them."
Supplemental Readings
Meet 10 Kickass Black Female Venture Capitalists You Should Know (Sian Morson, 12/12/2019)
Practice
Assessment - Graded Activity
, In-class team assignment Nov 16 (here is an example of how the mechanics work) (if you miss class, turn in by Nov 19, 10 points (On Bb as "Venture Capital").
Mark as Complete
After you have completed the Videos, readings, practice quiz, and assessment, please return to your course homepage for the next module
New Venture Finance, MGT 481, Fall 2020
New Venture Development, MGT X82, Fall 2020