Pitching 2020
What
A major module of MGT X82 for Fall 2020. A skill you must master to advocate for yourselves, your ideas, and your resource needs.
Learning objectives
Upon completing this module you should be able to:
Craft an effective pitch for your business idea for an investor audience
Differentiate effectively between your value proposition and solutions customers are currently using in a few short phrases
Gain an audience's immediate attention by getting them to identify with a burning pain or big, unsolved problem.
Explain to an investor audience why you should be the person who pursues the opportunity you are pitching.
Instructions
Watch the assigned videos and presentations;
Read the assigned readings;
Complete the practice quiz or other assigned practice activity
Complete the assessment;
Complete the "Mark as Complete" checklist.
Videos, presentations, and readings
assigned for this module are available on the Pitching page of this website and immediately below.
Armstrong Lecture on Pitching
How should I pitch to an investor audience? To my potential team members? Tell them a compelling story about a big pain or imperfectly solved problem for which you've found a unique, brilliant solution. Differentiate your idea from what your target customers are currently using. Tell them why you should be the person to pursue this opportunity, and close with an appropriate call to action (CTA). You want them to ask for more.
Practice
You will create a pitch for an original idea for an entrepreneurial venture. This means specifically that you will NOT PITCH an idea for a business that someone is already running, an idea for a business that someone is running somewhere else (actually a subset of the first "NOT"), or a business idea that is pure science fiction or fantasy (I've had those pitched in class, WTF?). You will practice this pitch at least twice in the socially-distanced classroom and then...
Assessment - Graded In-Class Assignment
...having incorporated peer feedback from your two practice pitches, deliver a final pitch for a grade by video. Your one-minute pitch will include the sections of big pain, brilliant solution, differentiation, why you?, and a call to action. Props and prototypes are welcomed. NO SLIDES!
If you have opted to take this class online, you are responsible for submitting a video of you making your pitch and sending it to me at MGTX82BAMA@gmail.com or uploading it to YouTube as an UNLISTED video (send me the link after you've uploaded the video).
Mark as Complete
After you have completed the Videos, readings, practice quiz, and assessment, please return to your course homepage for the next module
New Venture Finance, MGT 481, Fall 2020
New Venture Development, MGT X82, Fall 2020
