Before you do anything else on this page, make sure you've reviewed the slides on how to pitch (and you should have also viewed the many embedded pitching videos!).
Pitching is kind of like a sport. You only get better through practice, and you learn by watching your own pitches on video as well as those of others (great pitches and bad pitches are both categories of accelerated learning). If you decide to become a "student" of pitching you will become a master of pitching. So study pitching as if it were your major in college.
Major points
- Pitching is a process intended to capture your audience’s interest by making them identify with an unmet need or “big pain,” then introducing your own brilliant solution (the solution must logically solve the big pain, and be "congruent" with the scale, scope, and frequency of the big pain. Just saying.)
- In less than one minute, you describe the pain, solution, how you’re different, why you? (or a status update, or a story about how you became passionate about this problem...), and a call to action
- Generally, Your goal is to bait the hook, not close the deal – your product or service description and rewards should help close the deal
- In crowdfunding the goal of your pitch is to make your campaign page “sticky” so that they will read your story and pledge-reward offerings. In a so-called "elevator pitch," your goal is to hear them say, "Tell me more..."