Design Thinking 2020
What
Learning Objectives
Upon completing this module you will be able to:
articulate the five stages of the design sprint
explain how each of the five stages of the design sprint uniquely contributes to the development of a fast potential solution to a problem you're trying to solve
Instructions
In this module you should / will:
participate as an interviewer and interviewee in a Design Project Zero application in the classroom
participate in part of a design sprint as part of your culminating project for the class
Watch the assigned videos and presentations;
Read the assigned readings;
Complete the practice quiz or other assigned practice activity
Complete the assessments (first two bullets of this list)
Complete the "Mark as Complete" checklist.
Design Thinking
Design Project Zero activity
The Design Sprint
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments (GV.com/sprint).
October 8 Lecture Topics
Some words about your design framework / map: Treat it as a go-to repository for all your thoughts and ideas about this opportunity your team is pursuing. The map tracks the customer in the moment of need and moves through the journey (yes, a journey!) to discovering your solution, evaluating it, using it, and becoming a lifelong customer.
Customer persona (google sites page)
<-- Design Thinking (google slides)
<-- Solution Sketches (google slides)
Questions? Bueller?
Notes on Creative Confidence
Preface and introduction to book available here; Harvard Business Review article (2012) available here
Practice
Assessments - Design Sprint
Design Project Zero AND Design Sprint: in teams, in class; find teammates if you are not participating in in-class lectures. Specifically? Complete the product design framework / design sprint map activity worksheet below:
Modified Product Design Framework with Design Sprint Map Activity
This is a modified MAP ACTIVITY (Knapp, Zeratsky, & Kowitz, 2016) using a framework for solving product design problems (Dashinsky, 2018). Make sure you list your team member names in your filename or at least cc: team members when sending your “map” to me.
References
Armstrong, C. E. (2016). Teaching innovation through empathy: Design thinking in the undergraduate business classroom. Management Teaching Review, 1(3), 164-169.
Win, J. 2017. 2-Hour Sprint for Busy Stakeholders. Medium.com, 6/4/2017. Accessed August 24, 2020.