What are tailgates?
A tailgate is when a someone follows a member into the gym without swiping their own tag.
Why do people tailgate?
The obvious, the follower isn't a member but wants to come in free of charge
The follower may be a member but forgot their tag
The follower is a member and has lost their tag completely and is avoiding purchasing a new one
The follower recently joined at another AF but is still within their first 30 days before they get access to the entire network
When a new member joins, they get a trial offer to give to a friend. Sometimes the member believes this means they can just let a friend in with them
As there are a few possibilities some deliberate and some completely innocent, we always need to assume good intensions for the members first offence.
We start off with a warning (if the member is a member of another AF location email the other location with a photo attached and ask them to warn the member for you).
All we need to do is send the member a nice SMS letting them know the time and date of the tailgate, that everyone must swipe in every time even if the tailgater was a member and to make sure their friend swipes in next time otherwise a fine of $60 will be charged, along with an attached photo.
Make sure you leave the details of the correspondence in the members notes for next time.
If there is a second offence, and you are positive it was deliberate. It's time to step it up a notch and issue a fee. Send the same friendly SMS and EMAIL with a photo however this time you will include the fee of $60 that you will be charging.
Below are some SMS templates you can use:
Please watch the below loom on how to add the tailgate fee:
https://www.loom.com/share/6160abda3b614296961ed2265bdd45a6?sid=11dffd13-9042-47ed-86ca-93443339632a
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