What is BELONG?

BELONG is an acronym that underpins the ethics of Anytime Fitness communities worldwide, providing staff, coaches and members with an ethical framework that allows them to act in the best interests of making  people healthy and happy.

Let the principles outlined by BELONG guide you through all interactions within your role, focusing on the member experience and health above all else. Below is a detailed explanation of how each section may apply to you in your day to day operations.

Be Human

At all times, rememeber that we are all human beings that make mistakes, have emotions, go through hard times and act out on occasion. 

Empathise

Empathy is the act of putting yourself in someone else's shoes, to try and understand how they are feeling and why they may be reacting a certain way.

Listen

We all have the right in this community to be heard and to be understood. The customer may not always be right, when it comes to certain contractual disputes often the customer may be incorrect. Nevertheless, it is important that we stop and listen to their opinion and make them aware that we hear where they are coming from.

Take Opportunity

Sieze all the little opportunities to surprise and delight your members. Go above and beyond where possible to enhance the member experience when you see potential to do so.

Act Now

When you give your word to a member that you will do something, set in place the motion to ensure that it occurs as quickly as possible. If a member requests to make an alteration to their account, act on it immediately rather than telling them 'I'll do it later'. This shows how much we care about their peace of mind.

Be Genuine

Be honest with members, coaches and colleagues at all times. There will be times in your role that you will have to say no to people,  there will be times you may not be able to provide the answer someone desires. When these occur, be direct, honest and genuine to ensure the best result and give everone the correct information.