If we simply hope that our brand name will be enough to get people ready to walk through our doors our gym membership base is going to fall in a downward spiral.

It is easy to get distracted and spend too much time on tasks/pieces of work which don’t matter in the grand scheme of things. When each gym has differing priorities this results in differing levels of performance, struggles with Staff and consistency, which in turn can lead to our membership base falling, meaning this Structure jobs/employment will no longer exist.

4 Disciplines of Execution Methodology 

It is about changing our mindset and our behaviour = We need to focus on how, not what.
The greatest challenge of execution is: bringing focus and direction and then sustaining those actions; This means we need to get Absolute commitment from all of those involved

The 4DX Methodology is made up of 4 disciplines:

Discipline 1: Focus on the WILDLY Important

Discipline 2: Act of the LEAD Measures

Discipline 3: Keep a Compelling SCOREBOARD

Discipline 4: Create a Cadence of Accountability

How to Determine your WIG:

Your goal needs to be a S.M.A.R.T Goal = Specific, Measurable, Achievable, Realistic, Timely.
e.g. X to Y by WHEN

Bad Goal: Increase number of prospects by September
Good Goal: Increase number of prospects from 50 to 140 by 30th September

Don’t ask yourself: What’s most important?

Instead….

Ask Yourself: If everything remained the same, what is the one thing you could change that would have the greatest impact?

Step 1: Begin with a verb

Simple verbs focus the mind immediately on action

This…

Increase prospects

Not This…

In order to improve the overall performance of the gym, I’m going to implement a Wildly Important Goal this year … “cut the B.S. description”

Step 2: Define the lag measures

X = 50 

Y = 140 

When = 30th September

Lag measure = prospects

Discipline 2: Act on the Lead Measures

There are 2 types of measures:

1. Lag measures: tracking measurements of the WIG (in our prospect example the Lag measure is the prospect X (50) and Y (140) however it can also be, sales, profit, savings etc.)

2. Lead measures: the most high-impact things you must do to achieve your goal (our commitments)

Lead measures are both Predictive and Influence able. Lag measures (e.g. sales) are ultimately the most important things you are trying to accomplish, but lead measures (e.g. prospects) will get you to lag measures

LEAD MEASURES ARE daily or weekly ”Commitments” that a Team member can make to influence the LAG measure… each team member must CHOOSE their commitments themselves, they must be in relevant to the WIG, and they must be S.M.A.R.T!

Examples of a commitment or a Lead measures for a goal that is focused on Increasing Sales

Lag Measure: increase volume of sales achieved

Lead measure 1: specific amount of time spent doing outreach on a day/s

Lead measure 2: specific number of prospect calls completed on a day/s

Lead measure 3: specific number of prospect gym tour appointments made on a day/s

Discipline 3: Keep a compelling score board

A scoreboard tells you where you are and where you should be at a quick glance.
People play differently when they know the score and disengage when they don’t know the score.

Characteristics of a Compelling scoreboard:

1. It has to be simple

2. It has to be visible

3. It should show both the lead and the lag measures

4. It has to tell you immediately if you are winning or losing

Once you see the lag measure is moving because of your efforts on the lead measures, you’ll become more engaged knowing you have a direct impact on results.

How to calculate the WIG Board?

The wig board is divided into a certain amount of squares to represent each day of the month. We are going to use the month of January as an example. On your Wig board you will have 1 marker representing the day, 1 representing sales and 1 representing prospects. T the start of each month you will but an S and a P on the bard and they usually are followed by a Uber. this number represents how many sales or Prospects you need in order to move one square.

The day - This one is simple, the day marker should be on the day you are currently in during the month. for example if it is the 5th of January the marker for the day will be on the 5th.

The sales - Lets say your sales target for the month is 70 and we have 31 days in January. All you have to do is Divide 70 by 31 which = 2.25. This means you need 2.25 sales per day in order to reach your sales target and that one square on the wig board equals 2.25 sales. To calculate this on the wig board, lets say you currently have 25 sales for the month. All we would do is divide 25 by 2.25 (as one square on the WIG board equals 2.25 sales) which = 11, this means your sales marker would go onto the 11th square on the board!

The prospects - This works the exaxt same to the sales above but lets still work through it! so as above, if our sales target is 70 this means our prospect target for the month is 233. The forst thing we need to do is divide 233 by how many days are in the month (31) which = 7.28. This means one square on the WIG board represents 7.28 prospects. So, lets say you currently have 125 prospects for the month so far, what you would need to do is divide 125 by 7.28 which = 17.1. this means you would but your prosect marker on the 17th square on your board.

Scoreboard Examples:

Discipline 4: Create a Cadence of Accountability 

This is the discipline of execution!

The WIG Meeting !

This should be conducted a minimum of once a week (with a maximum of 2x a week)  and should lasts no more than 20-30 minutes with a set agenda.

Two Must Follow Rules of the WIG Session

1. Should be held on the same day and time every week. Consistency is critical to establish sustain rhythm of performance.

2. The other “whirlwind news” is never allowed into a WIG session no matter how urgent it may seem.

The Agenda of the Meeting

The meeting should be a Three-part agenda for a WIG Session:

1. Account. Report on Commitments and hold each other accountable: “I committed on spending 4 hours this week on prospecting and here is what happened..." We must ALL make a solid effort to the team that we will hold each other accountable for of actions that will move the lead measures. If a Lead measure (also known as a commitment) is not completed, we need to recognise this and understand why this was not completed to ensure it does not happen again and to complete it before the next meeting, “Did we do what we committed to each other to do”?

2. Review the Scoreboard: Learn from Successes and failures. 

3. Plan: Clear the path and make new commitments.

Benefits of a WIG Session are:

• Team decision making. 

• Helping one another

• Ensures alignment in knowing what the priority is

• Engages in problem solving

• Prevents Whirlwinds

TIME TO GET STARTED!!! Click the below button to begin your first WIG Meeting