LANGUAGE REFERENCE

PUPLABS COMPLIANT LANGUAGE

Purpose: Help ECX specialists identify potentially acceptable product-support language and recognize statements that may imply veterinary diagnosis, disease treatment, prevention, or unsupported health outcomes.

Important: Low-risk examples must still match PupLabs' approved, product-specific claims. High-risk examples illustrate wording that may require coaching or escalation. Final QA classifications should follow the approved PupLabs product claims and ECX Language Compliance standards.

Guaranteed Results and Definitive Outcomes

🟢 LOW-RISK LANGUAGE

Supports digestive health.
Supports normal digestive function.
Helps maintain digestive regularity.
Supports a healthy gut.
Helps support digestive comfort.
Supports a healthy gut microbiome, if approved.
Supports overall digestive wellness.

🔴 HIGH-RISK LANGUAGE

Treats digestive disease.
Cures chronic diarrhea.
Eliminates vomiting.
Heals intestinal damage.
Treats inflammatory bowel disease.
Cures gastrointestinal infections.
Guarantees relief from digestive problems.

Stool Quality and Bowel Regularity

Markdown Risk: Guaranteeing digestive improvements or claiming that a supplement treats gastrointestinal conditions without approved support.

🟢 LOW-RISK LANGUAGE

Supports healthy stool quality, if approved.
Helps maintain normal bowel function.
Supports digestive regularity.
Promotes digestive wellness.
Supports normal digestive processes.

🔴 HIGH-RISK LANGUAGE

Stops diarrhea immediately.
Cures chronic constipation.
Eliminates bloody stools.
Treats intestinal disease.
Prevents all digestive flare-ups.
Guarantees normal stools within a specific timeframe.

Joint Health, Mobility, and Flexibility

🟢 LOW-RISK LANGUAGE

Supports joint health.
Helps maintain mobility.
Supports flexibility.
Promotes comfortable movement.
Supports normal joint function.
Helps maintain an active lifestyle.

🔴 HIGH-RISK LANGUAGE

Treats arthritis in dogs.
Cures hip dysplasia.
Eliminates joint pain.
Reverses joint degeneration.
Rebuilds cartilage damaged by arthritis.
Repairs damaged joints.
Guarantees that a dog will walk normally again.

Inflammation and Swelling

🟢 LOW-RISK LANGUAGE

Supports normal physiological function, where approved.
Supports joint health, if approved.
Supports normal recovery processes, if approved.
Supports overall wellness.

🔴 HIGH-RISK LANGUAGE

Helps reduce inflammation caused by arthritis.
Eliminates swelling.
Treats chronic inflammation.
Cures inflammatory conditions.
Reverses inflammation-related damage.
Reduces swelling caused by an injury.
Replaces veterinary treatment for inflammation.

Skin and Coat Health

🟢 LOW-RISK LANGUAGE

Supports healthy skin.
Helps maintain a healthy coat.
Supports skin and coat wellness.
Helps maintain normal skin condition, if approved.
Supports overall skin health.

🔴 HIGH-RISK LANGUAGE

Cures skin allergies.
Treats canine dermatitis.
Eliminates allergic reactions.
Heals skin infections.
Stops all itching.
Reverses skin disease.
Guarantees hair regrowth.

Itching and Allergies

🟢 LOW-RISK LANGUAGE

Supports skin health, if approved.
Supports a healthy skin and coat.
Supports overall wellness.
Helps maintain normal skin condition, if approved.

🔴 HIGH-RISK LANGUAGE

"This will cure your dog's allergies."
"Your dog's itching will definitely stop."
"This supplement treats skin infections."
"It will eliminate every allergic reaction."
"You won't need veterinary treatment for the skin condition."
"This product will fix the underlying cause of your dog's itching."

Compliance reminder: Do not describe a supplement as treating the underlying cause of itching or allergies unless the exact claim has been specifically reviewed and approved.

Immune System Health

🟢 LOW-RISK LANGUAGE

Supports normal immune function, if approved.
Supports overall wellness.
Provides antioxidant support, if approved.
Supports normal physiological function.

🔴 HIGH-RISK LANGUAGE

Prevents infections.
Cures viral illnesses.
Treats bacterial infections.
Eliminates parasites.
Prevents all diseases.
Replaces veterinary treatment for an infection.

Energy, Activity, and Vitality

Markdown Risk: Inventing dosage instructions or making unsupported recommendations based on a dog's condition, size, or symptoms.

🟢 LOW-RISK LANGUAGE

Supports overall vitality.
Supports an active lifestyle.
Supports normal body function.
Helps maintain general wellness.
Supports normal energy metabolism, if approved.

🔴 HIGH-RISK LANGUAGE

Cures unexplained lethargy.
Treats chronic fatigue.
Eliminates weakness caused by disease.
Restores energy in dogs with an underlying medical condition.
Guarantees increased activity.
Treats the underlying cause of low energy.

Muscle Health and Physical Function

🟢 LOW-RISK LANGUAGE

Supports normal muscle function, if approved.
Supports an active lifestyle.
Helps maintain overall physical wellness.
Supports normal movement.

🔴 HIGH-RISK LANGUAGE

Treats muscle disease.
Repairs muscle injuries.
Reverses muscle wasting.
Eliminates muscle pain.
Cures muscle weakness caused by illness.
Guarantees muscle recovery after an injury.

Heart and Cardiovascular Health

🟢 LOW-RISK LANGUAGE

Supports overall wellness.
Supports normal physiological function, where approved.
Supports normal cardiovascular function, only if specifically approved.

🔴 HIGH-RISK LANGUAGE

Treats heart disease.
Prevents heart failure.
Reverses cardiovascular disease.
Lowers dangerously high blood pressure.
Repairs damage caused by heart disease.
Replaces prescribed heart medication.

Compliance reminder: Do not assume a human supplement claim can be transferred to a dog supplement. Use only claims approved for the specific PupLabs product and its intended animal use.

Liver and Kidney Health

🟢 LOW-RISK LANGUAGE

Supports overall wellness.
Supports normal physiological function, where approved.
Supports normal organ function only when the specific claim is approved for the product.

🔴 HIGH-RISK LANGUAGE

Detoxifies a damaged liver.
Treats kidney disease.
Reverses liver damage.
Repairs damaged kidneys.
Cures liver disease.
Removes toxins responsible for organ damage.
Replaces veterinary treatment for organ disease.

Urinary Tract Health

🟢 LOW-RISK LANGUAGE

Supports overall wellness.
Supports normal urinary function, if specifically approved.
Supports normal physiological function, where approved.

🔴 HIGH-RISK LANGUAGE

Treats urinary tract infections.
Prevents bladder infections.
Cures urinary problems.
Dissolves urinary stones.
Treats kidney or bladder disease.
Replaces antibiotics or other veterinary treatment.

Brain Health and Cognitive Function

🟢 LOW-RISK LANGUAGE

Supports overall wellness.
Supports normal nervous system function, if approved.
Supports normal cognitive function, if specifically approved.

🔴 HIGH-RISK LANGUAGE

Treats canine cognitive dysfunction.
Prevents neurological disease.
Reverses cognitive decline.
Cures seizures.
Treats brain disorders.
Reverses age-related neurological damage.

Anxiety, Calmness, and Stress

🟢 LOW-RISK LANGUAGE

Supports relaxation, if approved.
Supports calm behavior, if approved.
Supports overall wellness.
Helps support a calm routine, if approved.

🔴 HIGH-RISK LANGUAGE

Treats canine anxiety disorders.
Cures separation anxiety.
Eliminates fear and panic.
Treats behavioral disorders.
Replaces prescribed anxiety medication.
Guarantees that a dog will stop barking or become calm.

Sleep and Rest

🟢 LOW-RISK LANGUAGE

Supports overall wellness.
Supports relaxation, if approved.
Supports a calm routine, if approved.

🔴 HIGH-RISK LANGUAGE

Treats canine sleep disorders.
Cures insomnia.
Sedates the dog safely in every situation.
Guarantees uninterrupted sleep.
Treats nighttime restlessness caused by disease.

Weight Management and Metabolism

🟢 LOW-RISK LANGUAGE

Supports a healthy lifestyle.
Supports normal metabolism, if approved.
Supports overall wellness.
Complements an appropriate diet and exercise routine.

🔴 HIGH-RISK LANGUAGE

Treats canine obesity.
Guarantees weight loss.
Burns all excess body fat.
Reverses metabolic disease.
Eliminates appetite.
Guarantees rapid weight loss without changes to diet or activity.

Dental and Oral Health

🟢 LOW-RISK LANGUAGE

Supports overall wellness.
Supports oral health, if specifically approved.
Supports normal physiological function, where approved.

🔴 HIGH-RISK LANGUAGE

Treats periodontal disease.
Cures gum infections.
Reverses dental disease.
Eliminates all oral bacteria.
Repairs damaged teeth.
Replaces professional dental treatment.

General Wellness and Nutritional Support

🟢 LOW-RISK LANGUAGE

Supports overall wellness.
Provides nutritional support, if approved.
Supports normal body function.
Complements a balanced diet.
Supports general health as part of an appropriate care routine.

🔴 HIGH-RISK LANGUAGE

Prevents all illnesses.
Cures disease naturally.
Guarantees a longer lifespan.
Replaces a complete and balanced diet.
Eliminates the need for veterinary care.
Guarantees that the dog will never become ill.

Customer Testimonials and Reported Results

A customer story can still communicate an unsupported medical claim. Presenting a claim as a testimonial does not automatically make it acceptable.

🟢 LOW-RISK LANGUAGE

“I'm glad to hear you've had a positive experience with the product.”
“Thank you for sharing your experience with us.”
“I'm happy to help you review the product information and recommended usage.”
“Individual experiences can vary, and we recommend following the product directions.”

🔴 HIGH-RISK LANGUAGE

“Yes, this product cures arthritis in dogs.”
“That's proof that the supplement treats your dog's disease.”
“Other dogs have stopped needing their medication after using this product.”
“Your dog's symptoms will disappear if you keep using it.”
“This product will prevent your dog from getting sick.”

Veterinary Advice and Medication Questions .

🟢 LOW-RISK LANGUAGE

“For questions about your dog's symptoms, your veterinarian is the best person to advise you.”
“I can help you review the product's approved information and usage directions.”
“If your dog is taking medication, please consult your veterinarian before introducing a supplement.”
“If your dog is experiencing new or worsening symptoms, please contact your veterinarian.”
“I can help with product information, order details, and our return or cancellation policy.”

🔴 HIGH-RISK LANGUAGE

“You can stop giving your dog the prescribed medication.”
“This supplement works better than the medication your veterinarian prescribed.”
“You don't need to take your dog to the vet.”
“Increase the dosage to treat the symptoms.”
“Your dog definitely has arthritis.”
“The symptoms are harmless, so you don't need to worry.”
“This supplement is guaranteed to be safe with all medications.”

Compliance reminder: Agents must not diagnose, prescribe, change dosages, recommend stopping medication, or independently determine that a supplement is safe for a particular medical condition or medication combination.

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