LANGUAGE REFERENCE 

PUPLABS COMPLIANT LANGUAGE 

This guide will help agents communicate approved product benefits accurately, handle pet health concerns appropriately, and avoid unsupported claims when assisting customers.

Core principle: Educate pet parents about approved product benefits. Never diagnose a dog, guarantee health outcomes, or present a supplement as a substitute for veterinary care.

Important: The examples below are general guidance for dog supplements. Low-risk language is not automatically approved for every PupLabs product. Always verify claims against PupLabs' approved product information and applicable SOPs.

Guaranteed Results and Definitive Outcomes

Markdown Risk: Guaranteeing that a dog will experience a specific result from using a supplement.

🟢 LOW-RISK LANGUAGE

"I'd be happy to explain the product's approved benefits and intended use."
"Every dog's experience may be different."
"I can walk you through the product information to help you understand its intended use."
"I cannot guarantee a specific outcome for your dog."
"Let me help you find the product information relevant to your concern."
"I can explain the available options if the product hasn't met your expectations."

🔴 HIGH-RISK LANGUAGE

"Your dog will definitely get better."
"This supplement will solve your dog's problem."
"I guarantee you'll see results."
"Your dog will stop experiencing these symptoms."
"This product works for every dog."
"You'll definitely notice an improvement within a few days."

Digestive Health and Gut Health Claims

Markdown Risk: Guaranteeing digestive improvements or claiming that a supplement treats gastrointestinal conditions without approved support.

🟢 LOW-RISK LANGUAGE

"I can share the approved product information related to digestive health."
"Let me walk you through the product's intended use."
"For persistent digestive symptoms, I recommend consulting your veterinarian."
"I can help you review the available product options."
"Let's refer to the approved product information to ensure we're providing accurate details."

🔴 HIGH-RISK LANGUAGE

"This will cure your dog's digestive problems."
"Your dog's diarrhea will stop after taking this."
"This supplement will eliminate all bloating."
"It will fix your dog's gut completely."
"This product treats gastrointestinal disease."
"Your dog won't have digestive issues anymore."

Customer Testimonials and Reported Improvements

Markdown Risk: Confirming that a supplement caused a specific health improvement based solely on a customer's experience.

🟢 LOW-RISK LANGUAGE

"Thank you for sharing your experience with us."
"I'm glad you shared that feedback about your dog."
"I can explain the product's approved benefits, but I cannot confirm what caused a specific health change."
"Every dog's experience can differ."
"If you've noticed a significant change in your dog's health, your veterinarian can help assess it."

🔴 HIGH-RISK LANGUAGE

"Yes, our supplement definitely caused that improvement."
"That proves the product works."
"This supplement will produce the same results for your dog."
"Your dog's recovery shows how effective this product is."
"This product is responsible for your dog's improved health."
"Other dogs experienced the same results, so yours will too."

Treatment and Cure Claims

Markdown Risk: Presenting a dog supplement as a treatment or cure for a disease, injury, or medical condition without appropriate authorization.

🟢 LOW-RISK LANGUAGE

"I can explain the product's approved benefits and intended use."
"For questions about treating your dog's medical condition, please consult your veterinarian."
"I don't want to provide inaccurate information about your dog's health."
"Let me verify the approved product information before answering."
"Your veterinarian can help determine the appropriate care for your dog's condition."

🔴 HIGH-RISK LANGUAGE

"This supplement will cure your dog's arthritis."
"It will eliminate your dog's inflammation."
"This product treats infections."
"It will heal your dog's medical condition."
"This supplement can replace veterinary treatment."
"Your dog won't need medication once you start using this."

Pain, Mobility, and Joint Health

Markdown Risk: Promising relief from pain or claiming to treat an underlying condition.

🟢 LOW-RISK LANGUAGE

"I can share the approved information about the product's intended benefits."
"If your dog is experiencing pain or difficulty moving, I recommend consulting your veterinarian."
"I cannot guarantee that the product will resolve your dog's symptoms."
"Let me check the product reference for the benefits we are authorized to discuss."

🔴 HIGH-RISK LANGUAGE

"This will eliminate your dog's joint pain."
"Your dog will be able to walk normally again."
"This supplement cures arthritis."
"It will repair your dog's damaged joints."
"Your dog won't need pain medication anymore."
"This product will restore your dog's mobility completely."

Allergies, Skin Conditions, and Itching

Markdown Risk: Claiming that a supplement treats allergies, skin disease, or other medical conditions without appropriate support.

🟢 LOW-RISK LANGUAGE

"I can explain the product's approved benefits."
"For persistent itching, skin irritation, or suspected allergies, your veterinarian can help determine the cause."
"I don't want to make assumptions about what is causing your dog's symptoms."
"Let me verify the product information before discussing specific benefits."

🔴 HIGH-RISK LANGUAGE

"This will cure your dog's allergies."
"Your dog's itching will definitely stop."
"This supplement treats skin infections."
"It will eliminate every allergic reaction."
"You won't need veterinary treatment for the skin condition."
"This product will fix the underlying cause of your dog's itching."

Medication Interactions and Veterinary Advice

Markdown Risk: Providing unsupported assurances about supplement safety or advising customers to change veterinary treatment.

🟢 LOW-RISK LANGUAGE

"I recommend checking with your veterinarian before combining a supplement with your dog's medication."
"I'm unable to determine whether this product is appropriate for your dog's specific medical situation."
"Your veterinarian can review the product ingredients and your dog's medication."
"I can provide the available product information for you to discuss with your veterinarian."
"I can still help you with your order, cancellation, or return options."

🔴 HIGH-RISK LANGUAGE

"This supplement is completely safe with your dog's medication."
"There are no possible interactions."
"You don't need to ask your veterinarian."
"You can stop giving your dog its prescribed medication."
"This supplement is a natural replacement for veterinary treatment."
"It's safe because the ingredients are natural."

Non-negotiable rule: Never independently determine whether a supplement is safe to combine with a dog's medication or recommend changing prescribed treatment.

Dosage and Product Usage

Markdown Risk: Inventing dosage instructions or making unsupported recommendations based on a dog's condition, size, or symptoms.

🟢 LOW-RISK LANGUAGE

"Please refer to the approved product label for the recommended usage instructions."
"Let me check the official product guidance so I can provide accurate information."
"For questions about whether the product is appropriate for your dog's specific needs, consult your veterinarian."
"If your dog has received more than the recommended amount, please contact your veterinarian for guidance."

🔴 HIGH-RISK LANGUAGE

"Give your dog twice the recommended amount for faster results."
"You can increase the dosage if your dog still has symptoms."
"A larger dose will work better."
"Ignore the label if your dog needs more support."
"This amount is safe for every dog."
"You can combine it with other supplements without checking."

Ingredient Claims and Product Mechanisms

Markdown Risk: Inventing claims about how ingredients affect a dog's body or promising physiological outcomes that are not supported by approved product information.

🟢 LOW-RISK LANGUAGE

"I can share the ingredient information provided in the approved product reference."
"Let me verify the specific benefit we are authorized to communicate."
"I don't want to speculate about how an ingredient may affect your dog's health."
"For questions about an ingredient and your dog's medical condition, please consult your veterinarian."

🔴 HIGH-RISK LANGUAGE

"This ingredient detoxifies your dog's entire body."
"It eliminates toxins causing your dog's symptoms."
"This ingredient repairs damaged organs."
"It automatically balances your dog's hormones."
"These ingredients cure the underlying condition."
"This formula guarantees a stronger immune system."

Financial Objections and Retention Conversations

Markdown Risk: Using unsupported health claims or guarantees to overcome objections and prevent cancellations.

🟢 LOW-RISK LANGUAGE

"I understand wanting to make sure the product is right for your dog."
"I can explain the approved product benefits and available options."
"If the product hasn't met your expectations, I can review the options available under our policy."
"I can explain the available bundle options and pricing."
"Your dog's health concerns are important. For medical questions, your veterinarian is the best person to advise you."
"Let me help you review the available cancellation or return options."

🔴 HIGH-RISK LANGUAGE

"You should keep using it because your dog will definitely improve."
"Canceling now means your dog's condition will get worse."
"This product will save you from expensive veterinary bills."
"You won't need other treatments if you continue using it."
"I guarantee your dog will benefit if you purchase another bottle."
"You need to buy the bundle to ensure your dog gets better."