Use this reference when communicating with customers about dietary supplements. The examples are grouped by common compliance markdown categories to help agents recognize risky statements and choose more appropriate alternatives.
Important: Low-risk language is not automatically compliant for every product or situation. Always verify claims against approved, product-specific references. High-risk examples illustrate language to avoid.
🟢 LOW-RISK LANGUAGE
Supports cardiovascular health.
Helps maintain healthy cholesterol levels.
Supports normal heart function.
Promotes healthy circulation.
Supports overall cardiovascular wellness.
Helps maintain healthy triglyceride levels.
🔴 HIGH-RISK LANGUAGE
Treats heart disease.
Reverses cardiovascular disease.
Helps lower high blood pressure.
Eliminates arterial plaque.
Cures high cholesterol.
Prevents heart attacks.
Repairs damage caused by heart disease.
🟢 LOW-RISK LANGUAGE
Supports healthy blood sugar levels.
Supports normal glucose metabolism.
Helps maintain healthy metabolic function.
Supports the body's normal energy metabolism.
Promotes overall metabolic wellness.
🔴 HIGH-RISK LANGUAGE
Treats diabetes.
Reverses diabetes.
Lowers A1C.
Eliminates insulin resistance.
Cures high blood sugar.
Prevents diabetic complications.
Replaces diabetes medication.
🟢 LOW-RISK LANGUAGE
Supports joint health.
Helps maintain mobility.
Supports flexibility and comfortable movement.
Helps maintain healthy cartilage.
Supports normal connective tissue function.
Promotes joint wellness.
🔴 HIGH-RISK LANGUAGE
Treats arthritis.
Rebuilds cartilage damaged by osteoarthritis.
Reverses joint degeneration.
Eliminates joint inflammation.
Repairs arthritis-related damage.
Cures joint pain.
Regenerates cartilage lost to disease.
🟢 LOW-RISK LANGUAGE
Supports bone health.
Helps maintain strong bones.
Supports normal bone maintenance.
Provides nutritional support for bone health.
Supports normal calcium utilization, if approved.
🔴 HIGH-RISK LANGUAGE
Treats osteoporosis.
Reverses bone loss.
Repairs osteoporosis-related damage.
Prevents fractures.
Rebuilds bones damaged by disease.
Cures weak bones.
🟢 LOW-RISK LANGUAGE
Supports muscle health.
Helps maintain muscle function.
Supports muscle strength.
Supports post-exercise recovery.
Helps maintain normal muscle function.
Supports physical performance, if approved.
🔴 HIGH-RISK LANGUAGE
Treats muscle-wasting disease.
Repairs muscle damage caused by disease.
Reverses muscle deterioration.
Eliminates chronic muscle pain.
Cures muscle weakness.
Guarantees muscle recovery.
🟢 LOW-RISK LANGUAGE
Supports cognitive health.
Supports memory and focus.
Helps maintain mental clarity.
Supports normal nervous system function.
Promotes cognitive wellness.
🔴 HIGH-RISK LANGUAGE
Treats Alzheimer's disease.
Prevents dementia.
Reverses cognitive decline.
Restores memory lost to disease.
Cures neurological disorders.
Repairs brain damage.
🟢 LOW-RISK LANGUAGE
Supports restful sleep.
Promotes relaxation.
Supports a healthy sleep routine.
Helps maintain normal sleep patterns.
Supports relaxation during periods of everyday stress.
🔴 HIGH-RISK LANGUAGE
Cures insomnia.
Treats chronic sleep disorders.
Eliminates sleep apnea.
Guarantees uninterrupted sleep.
Treats anxiety-related sleep disorders.
Replaces prescribed sleep medication.
🟢 LOW-RISK LANGUAGE
Supports relaxation.
Supports emotional wellness.
Helps support a healthy response to everyday stress.
Promotes calmness.
Supports overall mental well-being.
🔴 HIGH-RISK LANGUAGE
Treats depression.
Cures anxiety.
Eliminates panic attacks.
Reverses mood disorders.
Treats post-traumatic stress disorder.
Replaces prescribed mental health medication.
🟢 LOW-RISK LANGUAGE
Supports digestive health.
Helps maintain digestive regularity.
Supports normal digestive function.
Promotes gut health.
Supports a healthy gut microbiome, if approved.
Helps maintain digestive comfort.
🔴 HIGH-RISK LANGUAGE
Cures irritable bowel syndrome.
Treats Crohn's disease.
Heals stomach ulcers.
Eliminates gastrointestinal disease.
Repairs intestinal damage caused by disease.
Cures chronic acid reflux.
🟢 LOW-RISK LANGUAGE
Supports normal liver function.
Supports the body's normal detoxification processes, if approved.
Provides antioxidant support.
Supports normal metabolic processes.
Promotes overall liver wellness.
🔴 HIGH-RISK LANGUAGE
Reverses fatty liver disease.
Treats hepatitis.
Repairs alcohol-related liver damage.
Removes all toxins from the liver.
Cures liver disease.
Regenerates a damaged liver.
🟢 LOW-RISK LANGUAGE
Supports normal immune function.
Supports the body's normal immune response.
Provides antioxidant support.
Supports overall wellness.
Helps maintain normal immune system function.
🔴 HIGH-RISK LANGUAGE
Prevents influenza.
Cures viral infections.
Treats bacterial infections.
Eliminates infections.
Prevents all illnesses.
Replaces antibiotics.
🟢 LOW-RISK LANGUAGE
Supports a healthy inflammatory response.
Provides antioxidant support.
Supports normal cellular function.
Helps protect cells from oxidative stress, if approved.
Supports the body's normal recovery processes, if approved.
🔴 HIGH-RISK LANGUAGE
Treats chronic inflammation.
Helps eliminate inflammation caused by arthritis.
Cures inflammatory disease.
Reduces swelling caused by a medical condition.
Reverses inflammatory damage.
Eliminates inflammation throughout the body.
🟢 LOW-RISK LANGUAGE
Supports energy metabolism.
Supports daily vitality.
Helps maintain normal energy production.
Supports physical energy.
Promotes overall wellness.
🔴 HIGH-RISK LANGUAGE
Treats chronic fatigue syndrome.
Cures fatigue caused by anemia.
Eliminates all forms of exhaustion.
Corrects thyroid-related fatigue.
Guarantees increased energy.
Treats fatigue caused by a medical condition.
🟢 LOW-RISK LANGUAGE
Supports a healthy weight-management routine.
Supports normal metabolism.
Supports energy metabolism.
Complements a balanced diet and healthy lifestyle.
Supports healthy lifestyle goals.
🔴 HIGH-RISK LANGUAGE
Treats obesity.
Guarantees weight loss.
Burns all excess fat.
Reverses metabolic disease.
Eliminates appetite completely.
Guarantees rapid weight loss without lifestyle changes.
🟢 LOW-RISK LANGUAGE
Supports normal thyroid function, if approved.
Supports normal endocrine function.
Provides nutritional support for normal hormone production, if approved.
Supports overall wellness.
🔴 HIGH-RISK LANGUAGE
Treats hypothyroidism.
Cures hyperthyroidism.
Reverses thyroid disease.
Corrects hormonal disorders.
Replaces thyroid medication.
Guarantees hormonal balance.
🟢 LOW-RISK LANGUAGE
Supports men's health.
Supports prostate health, if approved.
Supports normal reproductive function.
Supports men's overall wellness.
Supports normal physiological function, where approved.
🔴 HIGH-RISK LANGUAGE
Treats an enlarged prostate.
Cures erectile dysfunction.
Treats infertility.
Corrects clinically low testosterone.
Prevents prostate cancer.
Replaces prescribed hormone therapy.
🟢 LOW-RISK LANGUAGE
Supports women's wellness.
Supports normal reproductive health, if approved.
Supports overall nutritional wellness.
Supports normal physiological function, where approved.
Helps maintain general wellness.
🔴 HIGH-RISK LANGUAGE
Treats endometriosis.
Cures infertility.
Treats polycystic ovary syndrome.
Reverses reproductive disorders.
Eliminates menopause-related medical conditions.
Guarantees hormonal balance.
🟢 LOW-RISK LANGUAGE
Supports healthy skin.
Supports hair and nail health.
Supports normal collagen formation, if approved.
Helps maintain healthy-looking skin.
Supports normal tissue maintenance.
🔴 HIGH-RISK LANGUAGE
Cures eczema.
Treats psoriasis.
Reverses disease-related hair loss.
Repairs skin damaged by a medical condition.
Regenerates damaged tissue.
Guarantees hair regrowth.
🟢 LOW-RISK LANGUAGE
Supports eye health.
Supports normal visual function.
Provides nutritional support for eye health.
Provides antioxidant support for overall wellness.
🔴 HIGH-RISK LANGUAGE
Treats glaucoma.
Reverses macular degeneration.
Restores vision lost to disease.
Cures cataracts.
Prevents blindness.
Repairs damage caused by an eye disease.
🟢 LOW-RISK LANGUAGE
Supports normal urinary function, if approved.
Supports general wellness.
Supports normal physiological function, where approved.
🔴 HIGH-RISK LANGUAGE
Treats kidney disease.
Reverses kidney damage.
Prevents urinary tract infections.
Cures bladder infections.
Removes kidney stones.
Replaces prescribed kidney treatment.
🟢 LOW-RISK LANGUAGE
Supports cellular health.
Provides antioxidant support.
Supports normal cellular function.
Helps protect cells from oxidative stress, if approved.
Supports normal physiological processes.
🔴 HIGH-RISK LANGUAGE
Repairs cellular damage caused by disease.
Regenerates damaged organs.
Reverses cellular aging.
Prevents cancer.
Repairs DNA damage caused by disease.
Cures diseases at the cellular level.
🟢 LOW-RISK LANGUAGE
Supports overall wellness.
Provides nutritional support.
Helps supplement daily nutritional intake.
Supports normal body function.
Supports general health as part of a balanced lifestyle.
🔴 HIGH-RISK LANGUAGE
Treats nutritional deficiency diseases.
Cures vitamin deficiencies.
Replaces prescribed nutritional treatment.
Prevents all diseases.
Guarantees optimal health.
Eliminates the need for a balanced diet.