LANGUAGE REFERENCE 

Low-Risk vs. High-Risk Language

Use this reference when communicating with customers about dietary supplements. The examples are grouped by common compliance markdown categories to help agents recognize risky statements and choose more appropriate alternatives.

Important: Low-risk language is not automatically compliant for every product or situation. Always verify claims against approved, product-specific references. High-risk examples illustrate language to avoid.

Guaranteed Results and Definitive Health Outcomes

Markdown Risk: Promising specific results or guaranteeing product effectiveness.

🟢 Low-Risk Language

"I can explain the product's approved benefits and intended use."
"Individual experiences may vary."
"I'd be happy to walk you through the product information available to us."
"Please review the product information to understand its intended use."
"I can help you understand the available options for your order."
"I cannot guarantee a specific outcome, but I can explain the approved product information."

🔴 High-Risk Language

"This product will definitely work for you."
"You will absolutely see results."
"I guarantee this will solve your problem."
"You will notice improvements within a few days."
"This product works for everyone."
"If you continue taking it, you will definitely get the results you want."

Unsupported Health Benefits and Customer Testimonials

Markdown Risk: Confirming or endorsing a customer's claim that a supplement caused a specific health improvement.

🟢 Low-Risk Language

"Thank you for sharing your experience."
"I'm glad you've shared that feedback with us."
"I can share the approved benefits associated with this product."
"I cannot confirm that the product caused a specific health result."
"For questions about changes in your health, please consult your healthcare professional."
"Let me refer to our approved product information so I can provide accurate details."

🔴 High-Risk Language

"Yes, this product regulates blood sugar."
"That proves the product is working."
"The supplement is definitely responsible for your improvement."
"This product will lower your cholesterol."
"Many customers experience the same medical benefits."
"Your results show that this product is treating your condition."

Treatment, Cure, and Medical Condition Claims

Markdown Risk: Presenting a supplement as a treatment, cure, or means of preventing or reversing a medical condition without appropriate authorization.

🟢 Low-Risk Language

"I can explain the product's approved benefits and intended use."
"For questions about treating a medical condition, I recommend speaking with your healthcare professional."
"Let me check the approved product information before discussing its benefits."
"I can provide information about the product without making claims about treating your condition."
"Your healthcare professional can help determine the appropriate approach to your medical concern."
"I don't want to provide inaccurate information about a medical condition."

🔴 High-Risk Language

"This product will cure your condition."
"It will eliminate your inflammation."
"This supplement treats chronic pain."
"This product reverses the effects of your condition."
"You won't need to worry about that medical problem anymore."
"This supplement will heal the underlying cause of your symptoms."

Unsupported Symptom and Body-Function Claims

Markdown Risk: Claiming that a product will resolve symptoms or produce specific physiological changes without an approved basis.

🟢 Low-Risk Language

"I can walk you through the product's approved benefits."
"Let me verify whether that benefit is included in our authorized product information."
"I don't want to promise a result that I cannot verify."
"For persistent or concerning symptoms, please consult your healthcare professional."
"I can help clarify the product information available to us."

🔴 High-Risk Language

"This will stop your bloating."
"You will no longer experience joint pain."
"This product will eliminate your fatigue."
"It will restore your hormones to normal."
"This supplement will fix your digestive problems."
"You will feel better as soon as you start taking it.

Prescription Medication Interactions and Product Safety

Markdown Risk: Providing unsupported assurances about supplement safety, medication interactions, or compatibility with prescribed treatments.

🟢 Low-Risk Language

"I recommend checking with your doctor or pharmacist before combining a supplement with prescription medication."
"I'm unable to determine whether this supplement is appropriate for your specific medication."
"Your healthcare professional can review potential interactions based on your circumstances."
"I can provide the available product information for you to discuss with your healthcare professional."
"I can still help you with your order or account concerns."
"Let me help you review the available cancellation or return options."

🔴 High-Risk Language

"Yes, it's completely safe to take with your medication."
"There are no interactions between this supplement and your prescription."
"You don't need to ask your doctor."
"This supplement is safe for everyone."
"You can take both without any concerns."
"The ingredients are natural, so they won't interfere with your medication."

Failure to Redirect Medical Concerns

Markdown Risk: Continuing to make product recommendations or attempting to resolve a medical concern when the customer needs professional guidance.

🟢 Low-Risk Language

"That is a medical question best addressed by your healthcare professional."
"I recommend discussing this concern with your doctor or pharmacist."|
"I can explain the approved product information, but I cannot determine whether it is suitable for your medical condition."
"Your healthcare professional can advise you based on your medical history."
"I can help with your account while you seek medical guidance."
"Let's review the available order options so you can decide how you'd like to proceed."

🔴 High-Risk Language

"You don't need to consult your doctor."
"I think this product is suitable for your condition."
"You should take this supplement instead."
"This product should be enough to address your symptoms."
"I recommend trying this before seeking medical advice."
"You can continue using it even if your doctor advised you otherwise."

Advising Customers to Stop or Replace Medication

Markdown Risk: Encouraging customers to discontinue, reduce, or replace prescribed medication with a supplement.

🟢 Low-Risk Language

"Please consult your prescribing healthcare professional before making changes to your medication."
"I cannot recommend replacing prescribed medication with a supplement."
"Your doctor can help determine the appropriate treatment for your condition."
"I can explain the product's approved information without advising you to change your treatment."
"If you have concerns about your medication, please discuss them with your healthcare professional."

🔴 High-Risk Language

"You can stop taking your medication once you start this supplement."
"This product is a natural alternative to your prescription."
"You won't need your medication anymore."
"Try this instead of your prescribed treatment."
"Reduce your medication and see whether the supplement works."
"Your doctor prescribed medication, but this product can do the same thing."

Unsupported Ingredient and Mechanism Claims

Markdown Risk: Inventing or overstating how ingredients work, what they do inside the body, or what health outcomes they produce.

🟢 Low-Risk Language

"Let me check the approved product information for details about its ingredients."
"I can share the ingredient information provided in the authorized product reference."
"I don't want to speculate about how an ingredient may affect your body."
"For questions about how an ingredient relates to your medical condition, consult your healthcare professional."
"I'll verify the available information before answering your question."

🔴 High-Risk Language

"This ingredient detoxifies your entire body."
"It removes toxins that cause your condition."
"This ingredient repairs damaged cells."
"It automatically balances your hormones."
"The ingredients eliminate the root cause of your symptoms."
"This formula activates your body's healing process."

Using Qualifying Words to Soften Unsupported Claims

Markdown Risk: Using words such as helps, supports, or may while still communicating an unsupported health claim.

🟢 Low-Risk Language

"Let me verify whether that specific benefit is approved for this product."
"I can explain the benefits documented in our authorized product materials."
"I don't want to make a claim that isn't supported by our approved information."
"I'll refer to the product guidance before answering that question."
"I can share the approved information without making promises about individual results."

🔴 High-Risk Language

"This may cure your condition."
"It helps eliminate chronic pain."
"This supplement may reverse diabetes."
"It supports the treatment of your medical condition."
"It may guarantee better results over time."
"This product helps prevent disease, even if we cannot guarantee it."

Key principle: Adding a qualifying word does not automatically make an unsupported claim acceptable. Evaluate the complete statement and its implied meaning.

Guarantees About Non-Health Outcomes

Markdown Risk: Making promises about delivery, refunds, account changes, or other outcomes that are not confirmed by the applicable process.

🟢 Low-Risk Language

"Let me review the status of your order."
"I'll check the applicable policy and explain the available options."
"Based on the information available, here's what I can confirm."
"I'll submit the request according to our process."
"I'll explain the applicable timeframe once it has been verified."
"Let me confirm whether this option is available for your order."

🔴 High-Risk Language

"I guarantee your refund will be approved."
"Your refund will arrive tomorrow," when the timing is unverified.
"Your order will definitely arrive by Friday," without confirmation.
"This cancellation will have no further charges," without verifying the account.
"I promise this will be resolved today," without authority to guarantee resolution.
"You will definitely receive the full amount back."