WE are CXRS

Sheneen Ellis

Chief Executive Officer

For over 15 years, Sheneen Ellis has specialized in one thing: strategically leveraging Customer Experience (CX) to lock down revenue. As the Founder & CEO of CX Retention Shield, she partners with organizations to fundamentally redesign how support operates, helping teams evolve into legitimate profit centers. Sheneen equips companies to use every interaction as a retention mechanism that protects both relationships and the bottom line.

Rayann Domingo

Operations Manager

CX Operations expert driven by a passion for streamlining complexity into clarity. Loves designing smarter systems and workflows that don't just elevate team performance, but empower everyone across the organization to contribute to and deliver measurable business impact.

Casey Padilla

Team Leader | QA

QA Specialist and Leader, she believes quality is a team sport. She utilizes her superpower to take raw feedback and design an inspiring, actionable roadmap that lifts both individual performance and the collective team, ensuring clear, measurable success.

Chris Baring

Team Leader | Trainer

A versatile CX Trainer and Leader who empowers teams to deliver exceptional results. He excels at translating complex QA data into simple, actionable training, building a culture of continuous improvement and success across every customer interaction.

The Foundational Batch 1 for our Retention Shield program.

These agents not only mastered the initial training but spearheaded our support for two major brands: Ava Jane's Kitchen and Earth Echo Foods.

Batch 1

Toni
Georgy
Bianca
LJ

The Foundational Batch 2 – Retention Shield Program

The second wave of our Retention Shield program marks another milestone in building confident, skilled, and customer-focused agents.

This batch took on two powerhouse brands, PaleoHacks and PhysioTru, mastering not just retention strategies but also the art of value-based conversations, cross-selling, and delivering world-class customer care.

Each trainee demonstrated adaptability, initiative, and a strong commitment to our mission: turning every customer interaction into a moment of trust and connection.

Batch 2

Jed
Jo Anne
Carl
Romi
Ken

The Foundational Batch 3 – Retention Shield Program

The third wave of our Retention Shield program continues to raise the bar for excellence in customer engagement and retention.

This batch took on Bright Naturals, mastering how to communicate wellness with purpose, from understanding complex supplement benefits to creating meaningful, trust-driven conversations with customers.

Each trainee showed outstanding adaptability, composure, and professionalism, embodying our goal of delivering not just solutions, but confidence and care in every interaction.

Batch 3

Archie
Kyle
Jesy
Lota
Bryan

The Foundational Batch 4 – Retention Shield Program

This batch has demonstrated an exceptional level of commitment and professionalism throughout their training journey. They successfully navigated and mastered three diverse brands — PhysioTru, Bright Naturals, and Ava Jane’s Kitchen — each requiring a deep understanding of wellness products, customer concerns, and tailored communication techniques.

Over the course of the program, the team strengthened their ability to translate complex product information into clear, meaningful conversations that build trust and support retention. Their adaptability, attention to detail, and consistent drive for improvement have been evident in every exercise, mock call, and scenario.

This group reflects the core of the Retention Shield mission:

Delivering thoughtful guidance, fostering customer confidence, and ensuring every interaction is handled with care and precision.

We are proud of their growth, their professionalism, and the strong foundation they’ve built as they move forward.

Batch 4

Edah
Gordon
James