Retention Script - Subscription Cancellation
Retention Script - Subscription Cancellation
Stop the Refund, Save the Customer
QA Hot Tip:
FTC mandates notice of call recording.
Hello, my name is [Agent Name], calling from Live Anabolic Customer Support. I must advise that this call is being recorded for quality assurance and training purposes.
The reason for my call is to assist with your recent inquiry regarding [product/order]. May I confirm I am speaking with [Customer Full Name]? Can you confirm your shipping address to validate your account?
* Account validation is not required on a disconnected call *
Hello, this is [Agent Name] calling from Live Anabolic Customer Support. I’m following up regarding your recent inquiry about your [name of the product] order.
Please give us a call back at (888) 379-5164 at your convenience so we can assist you. Again, this is [Agent Name] with Live Anabolic—we look forward to speaking with you. Have a great day!
Call Handling:
Tonality is warm and friendly
_________________
Remember to smile!
Thank you for calling Live Anabolic Customer Support—your partner in men’s health and performance. My name is [Agent Name]. How can I help you today?
Customer: “I want to cancel my subscription.”
Agent:
I can certainly help you with that today. Let me pull up your account so we can review your active deliveries and ensure we take the best next step for you.
May I have your full name and phone number?
And for security, can you confirm your email and shipping address?
Thank you—I’ve got your account right here.
Call Handling:
Speak calmly and confidently to set the tone.
Ask open-ended questions and really listen — this builds trust and reveals save opportunities.
Probe to determine the reason for cancellation/refund, then speak to the value, and offer solutions.
Listen carefully to determine if they mention health concerns.
I see your subscription for [Product Name, e.g., Anabolic Reload / TestoGreens MAX] originally set up on [Date], delivering [Quantity, e.g., 1 bottle / 3 bottles] every [30/60/90] days at your locked-in member rate of $[Price].
Customer: “Yes, I want to cancel.”
I will gladly assist you with your delivery preferences today. Before I make any changes, may I ask—how has [Product Name] been working out for you so far?
[Allow customer to provide feedback without interruption]
Thank you for sharing that with me. Just so I can ensure your account reflects exactly what fits your daily routine best, may I ask a couple of quick questions?
Results & Goals:
When you originally started taking this, what was the primary goal you were looking to improve—was it energy, natural testosterone support, workout recovery, or belly fat?"
Physical Changes:
"Have you noticed any subtle shifts yet—like sharper morning focus, sustained afternoon stamina, or better sleep?"
Usage & Consistency:
"Have you been taking it consistently every day, or have you found yourself with extra bottles stacking up in the pantry?"
Other Pain Points
"Are you currently looking to address any of the following?"
- Energy levels, afternoon fatigue, or stamina
- Natural testosterone support or libido & bedroom performance
- Stubborn belly fat, metabolism, or appetite control
- Muscle strength, workout recovery, or joint comfort
- Deep sleep, stress management, or prostate health
Call Handling:
Validate their specific reason first. Explain the value of the subscription (uninterrupted nutrient accumulation + locked-in tier pricing) before tailoring one of the three flexible autoship adjustments.
Educating on Subscription Value
"I completely understand where you’re coming from, [Customer Name]. The main reason our members maintain an active subscription is twofold:
Locked-In Member Rate: You are grandfathered into our DEEPEST VIP DISCOUNT, protecting you from future price increases.
Cumulative Results: Natural formulas work on compound accumulation. Interrupting the cycle often resets the progress your body has been building in hormone balance and vitality.
Route A: If Customer Has Too Much Product / Needs Time
Solution: Move the Next Subscription Date (Push/Pause)
"It sounds like you simply have more supply on hand than you need right now, which is very common! Rather than canceling and losing your grandfathered member discount, I can move your next shipment date out by 30, 60, or even 90 days to [Specific Future Date]. That gives you ample time to finish your current supply without paying a single dime today.
Would you like me to push your next shipment out to [Proposed Date]?
If Customer Agrees: Update next charge date >>> Proceed to Cross-Sell Process
If Customer Declines: Transition to 20% Retention Discount.
Route B: If Product Arrives Too Frequently
Solution: Change Delivery Frequency (Cycle Adjustment)
"I completely get that—getting a bottle every 30 days can sometimes feel a bit too fast if you miss a dose or travel. We can easily adjust your shipping cadence so it matches your personal routine.
Instead of receiving this every 30 days, we can adjust your schedule to arrive every 60 days or 90 days. You keep your locked-in savings, and the deliveries only arrive when you actually need them.
Shall we switch your schedule to every [60/90 days]?"
If Customer Agrees: Update delivery interval >>> Proceed to Cross-Sell Process
If Customer Declines: Transition to 20% Retention Discount.
Route C: If Package Size / Cost is Too High
Solution: Change the Number of Units Shipped (Downsize Quantity)
"Understood. Right now, your plan is set to send our [e.g., 3-bottle bundle]. To keep things manageable both for your shelf and your monthly budget, we can downsize your ongoing shipment to just a single bottle per delivery. You still retain your VIP discounted pricing per bottle, but your per-shipment charge drops significantly.
Would you like me to adjust your autoship down to just 1 bottle on your preferred schedule?
If Customer Agrees: : Adjust item quantity & pricing. Proceed to Section 5: Cross-Sell Process / Recap.
If Customer Declines: Transition to 20% Retention Discount.
Call Handling:
Position this as an exclusive, one-time loyalty courtesy to remove financial friction and support their long-term health journey.
I completely respect that, [Customer Name]. You’ve been a valued member of the Live Anabolic community, and we want to ensure budget never stands between you and your physical performance goals.
What I can do today as an exclusive loyalty courtesy is apply an additional 20% discount to your upcoming shipments. That lowers your price from $[Current Price] down to just $[Discounted Price], while keeping your schedule set to whatever delivery timeline you prefer.
Can I go ahead and apply that 20% savings for you today so you can keep your progress going without the financial pressure?"
If Customer Accepts (YES):
Agent:
"Excellent choice! I have successfully updated your subscription with the 20% savings applied, making your new recurring cost just $[Discounted Price].
(Transition smoothly into Cross-Sell Process)
If Customer Still Declines (NO - Wants Complete Cancellation):
Agent:
"I completely understand, and I want to make sure you're taken care of with zero hassle. As of right now, I have officially canceled your subscription for [Product Name]. You will not be billed again, and no further shipments will be generated.
You will also receive an email confirmation shortly for your records at [Customer Email].
(Proceed to Warm Call Close)
Now that your account is updated, I want to make sure you're getting optimal results. Earlier during our call, you mentioned you were also looking to improve your [Pain Point / Secondary Goal, e.g., afternoon stamina / stubborn belly fat / sleep quality].
We actually have our [Name of Recommended Stack / Product] that specifically targets that exact area and more. It features [List of Products / Key Ingredients in Stack], designed to [Provide Core Benefits and Features].
To give your body a fair chance to build up these nutrients, most of our members start with a 6-bottle supply so their system gets the full cumulative benefit, or a 3-bottle supply to get started. With today's repeat member discount, I can apply an immediate 20% savings, bringing this to just $[XX.XX]. And of course, it's fully protected by our ironclad 365-Day Money-Back Guarantee.
Would you prefer to get set up with the 6-bottle or 3-bottle supply today?"
If Customer Accepts Bundle (YES):
Agent:
"Perfect! I'll go ahead and set that up for you right now."
(Proceed to Post-Purchase Subscription Schedule Pitch below)
If Customer Hesitates or Declines Bundle (NO): Walkdown to 1 Unit
Agent:
"No worries at all! We can set you up with just a single bottle so you can try this formula out and see how your body responds. You'll still keep that 20% repeat member discount, making it just $[Single Bottle Discount Price].
Do you want me to set that up for you?"
If Yes: Process the single unit and transition to the Subscription Schedule Pitch
If No: Respectfully proceed to Warm Call Close.
Post-Purchase Subscription Schedule Pitch:
(When customer purchases a 6, 3, or 1 bottle supply)
Since natural supplements work best with consistent daily use, many of our members prefer placing this on an automated refill schedule. That way you lock in your 20% savings permanently, stay fully covered by our 365-day guarantee, and avoid any gaps in usage that could interrupt your progress.
Would you be comfortable setting that up to deliver every [30 / 60 / 90] days to match your supply?"
Call Handling:
Always leave the customer feeling respected, valued, and in complete control of their account.
Agent:
"Thank you again for taking the time to speak with me today, [Customer Name].
Just to recap:
[If Saved]: Your next shipment of [Product] is scheduled for [Date] at your special discounted rate of $[Amount].
[If Bundle / Add-on Added]: We also added your supply of [Bundle / Product Name] at 20% off, arriving in your upcoming package.
[If Canceled]: Your subscription has been canceled with confirmation number #[Confirmation ID], and no future charges will occur.
Before we wrap up, is there anything else regarding your orders, workout guides, or account that I can assist you with today?
Thank you again for allowing Live Anabolic to support your fitness and health goals. If you ever have questions about workouts, nutrition, or supplement timing, please reach out to us. We're always here to support your journey.
My name is [Agent Name] with Live Anabolic. Have a wonderful day and keep living anabolic!