MIA BATTAGLIA

12 VISUAL COMMUNICATION DESIGN

HOTEL MARLENA

The client, Marlena Gabriele, has asked for the design of a boutique hotel set in the Italian Alps, to attract a discerning adult target audience to an otherwise sleepy but beautiful town. The aim of the hotel is to offer visitors with a 'home-like', welcoming feeling, as well as a feeling of complete relaxation. It is a hotel that incorporates the aesthetics of modern day architecture, as well as classical roman architecture. Marlena has grown up in this town her whole life, and the decline in tourism has inspired her to build a hotel with an 'out of this world' experience that it has to offer.

PRESENTATION 1

Environmental Design- Hotel Design

Hotel design that borrows some detail from traditional Italian villa architecture and gives it a modern twist. The design of this hotel proposes a luxurious look and feel to ensure that all visitors will be satisfied with the hotel environment. The hotel is seen to be a getaway for visitors who would much rather prefer a relaxing, as well as adventurous holiday in the quiet town of Courmayeur, Mont Blanc. The environment in which the hotel is located in is surrounded by nature, allowing visitors to have a vision of some of the beautiful places that the world has to offer.

PRESENTATION 2

Communication Design- Promotional Poster

Promotional poster to attract the attention of potential visitors, offering a personal invitation from Marlena herself, showing the view from one of the rooms. This promotional poster has been made in order to attract an audience from all across the globe to bring attention to this newly built hotel. Marlena has requested that the poster should incorporate a view from one of the rooms within the hotel, with a convincing slogan to attract her intended audience. Through this promotional poster, viewers will have a clear indication of the environment in which the hotel is situated in, as well as what to expect when they decide to visit the hotel.