CARA MACKIE

12 VISUAL COMMUNICATION DESIGN

THE RANGES ART GALLERY

CLIENT: TOURISM NEW ZEALAND

A new memorable and unconventional art gallery experience is located in the Waitākere Ranges Regional Park, New Zealand as part of a campaign to attract more tourists to New Zealand.

PRESENTATION 1

Environmental Design - Art Gallery

The art gallery, The Ranges, exhibits contemporary art while facilitating an out of the ordinary experience and journey as it is immersed within the remote, rich natural environment of the Waitākere Ranges. The building itself must be unconventional and distinctive, but still cohesive and complementary to the surrounding environment. As well as the gallery and exhibition spaces, a ticketing area, cafe and bathrooms were also needed within the building.

PRESENTATION 2

Communication Design - Identity design and promotional poster

To promote the gallery, a logo and poster will create a distinctive and memorable impression that attracts creatives of all ages. The logo and poster must reflect the unconventional, creative and contemporary nature of the art gallery and the experience that it offers. The creation of the poster and logo is to be inspired by the location of the gallery.