BELLE McCUBBERY

12 VISUAL COMMUNICATION DESIGN

KALEIDOSCOPE FESTIVAL

CLIENT: SAFE

New on the block, Safe, aims to focus on youth and their mental health.

Creating a one-day festival, Safe, aims to bring people together through both music and opening up about things that may be holding people back within a ‘Safe’ environment!

PRESENTATION 1

Environmental Design - Lightbox conversation ‘hub’, powered by ‘Safe’

Built to be a ‘beacon of light’, attracting festival patrons in a bright, bold and fun way! The lightbox/conversation ‘hub’ powered by the festival's sponsors ‘Safe’ hopes to be bold and distinctive, illustrating text in which patrons can see to help convey simple, yet powerful messages. The space is designed to be intimate and inviting to around 3 individuals: mental health professionals and up to two patrons from the festival.

PRESENTATION 2

Communication Design - Festival [Kaleidoscope] poster

Elements of both hand and digital generated features have been used to help convey the ‘kaleidoscope’ of colours so many individuals broadly experience whilst still informing individuals of the intention of the Kaleidoscope Festival. The posters are situated around Melbourne's CBD, Flinders Street station and iconic laneways of Melbourne, needing to simply display the Festival, their intentions, the date and location. The poster intends to add a sense of modernity as well as carrying the underlying message of the festival, focusing on both mind and music.