LAUREN MOLONEY

12 VISUAL COMMUNICATION DESIGN

RAWGANIC STORE

ORGANIC FOOD STORE

The Client Eleni Nicholls, a 21 year old student currently studying Human Nutrition at Melbourne University and is a part of the Community environmental group in Fitzroy.. She has planned to create her own organic produce store, ‘Rawganic’ located near her home in an inner city suburb, Fitzroy Melbourne.

PRESENTATION 1 -

Environmental design - Architectural Exterior design:

An opportunity to open a fresh organic food store in Fitzroy opened up the opportunity to design a space that would create a farm-like appeal, as a way to connect with the essence of the brand and its products.

PRESENTATION 2 -

Communication design - Proposed logo and advertisement design for the business:

To help create awareness of the new somewhat hidden store to the locals, a promotional poster was required, emphasizing the simplicity of the message and the purity of the products.