JULIA SOLANIKOW

12 VISUAL COMMUNICATION DESIGN

JERSEY WORLD

CLIENT: PETER ZOLKOS

Newly opened, Basketball Jersey World located opposite the botanica gardens, south yarra

The one and only NBA specialty store in Australia, Basketball Jersey World, is set to open a new store in summer 2021/2022. The store provides a range of exclusive rare vintage jerseys, a mixture of throwback and current jerseys as well as a wide variety of other NBA and basketball related products that ships both nationally and internationally.

PRESENTATION 1

Environmental design - Interior design of new exclusive basketball store

The purpose of this store attracted the attention of high end local and city based customers by creating that exclusive experience in the store. It must provide space for the display of jerseys, shorts, jumpers, caps/ beanies, shoes, socks and most importantly basketballs. The store must include a service counter, change rooms where clients can try on garments as well as a display for garments. No storage room is needed as products will be shipped in to be put straight onto display. Placing in a space where customers can try out basketballs should be considered.

PRESENTATION 2

Communication design - A brand identity of new packaging with the existing brand logo

The purpose of identity is to provide Basketball Jersey World an aesthetic that can be followed through in both its environment and identity. The identity may ultimately be applied to a range of carriers, small and large.

The purpose of the packaging is to contain the basketball related products sold at the store. It should depict the exclusiveness of the store to customers as well as hold details about Basketball Jersey World on it. The packaging should be recyclable or reusable to have low environmental impact. Packaging is also a form of advertising/ promotion - it provides exposure of the brand identity after purchase.