gradualtransition

09 jun 2015 8:49am

it's going to take time to transition

it's going to require some skillful work too

people hate change

especially when it involves direct change to their lives

most people naturally fear the unknown

they will actually fight vs. try to better understand something new

so a key strategy is to look for threads of positive improvements in daily lives

e.g. lower the cost of something they already pay for

or simplify the user experience of a day-to-day task or job

or increase the happiness states of people during an experience

or simultaneously entertain & educate