B7

Learning objective

Learners will be able to:

• Define branding and its components.

• Identify the distinguishing elements of a brand.

• Analyse successful branding in the esports industry.

Connect:

Introduction to unit and learning Aims

Briefly introduce the concept of branding and its importance in the esports industry.

Share examples of well-known esports brands and their distinguishing elements.

Learners to complete thought shower (8.1) around Types and purpose of E-sport. (3minutes)

B7 thought shower 

Tutor to introduce unit and assessment criteria

Activate / demonstrate

Individual Work (15 minutes):

1. Whole Group Discussion (15 minutes):

2. 1. Discuss the individual responses to create a collective definition of branding

   2. Introduce the key components of branding: symbols, marks, logos, names, words, sentences.

B7.2 Key components of branding 

3. Small Group Activity (10 minutes):

   1. In small groups, learners analyse an esports brand of their choice. They identify and list the distinguishing elements that make that brand unique.

B7.3 Thought shower 

4. Group Presentation (15 minutes):

   1. Each small group presents their findings to the whole class, focusing on the distinguishing elements they identified in the chosen esports brand

   2. Facilitate a class discussion on commonalities and differences observed in the various esports brands.

Consolidate: 

Summarise the key points discussed in the lesson.

Review learning objectives? How have we achieved them?

What happens next?

Assessment:

Distribute a list of esports brands to each learner and ask them to identify the distinguishing elements of two different brands.

Collect and review the responses to gauge individual understanding.

Discuss the assessment as a class, highlighting key insights and addressing any misconceptions.

Learning objective 

Learners will be able to:

• Define a logo and understand its significance.

• Analyse esports logos for visual impact.

• Discuss the visual elements that make logos memorable.

Connect:

Recap the key points from the previous lesson on branding.

Introduce the focus of the current lesson: logos and their significance in esports branding.

Introduce learning objectives

Activate / Demonstrate  

1. Individual Work (15 minutes):

   1. Have students individually write down their definition of a logo and why they think logos are important in the esports industry.

1. 2. Whole Group Discussion (15 minutes):

      1. Discuss individual responses and compile a collective definition of a logo

      2. Present the significance of logos, especially in the context of esports.

1. 3. Analysis of Esports Logos (15 minutes):

      1. In small groups, provide a selection of esports logos for analysis.

      2. Ask each group to identify and discuss the visual elements that contribute to the effectiveness of these logos.

B7.4 Logo essentials 

3. Group Discussion

   1. Groups present their analyses to the whole class.

   2. Facilitate a class discussion on common visual elements that make esports logos memorable.

Consolidate: 

Summarise the key points about logo essentials in esports branding.

Relate the importance of logos to the overall concept of branding.

Review learning objectives? How have we achieved them?

What happens next?

Assessment:

Powerpoint quiz  with a few esports logos and questions related to their visual elements.

Learning objective 

Learners will be able ​​ to:

• Define a strapline and understand its purpose.

• Identify characteristics of an impactful strapline.

• Create a compelling strapline through expressive language.

Connect: 

Introduction to unit and learning Aims

Recap the key points about logos and their significance in esports branding.

Introduce the focus of the current lesson: straplines and their role in complementing logos and branding.

Introduce learning aims 

Activate / Demonstrate

1. Whole Group Discussion (15 minutes):

   1. Define a strapline and discuss its purpose in branding.

   2. Explore characteristics of impactful straplines, using examples from both esports and other industries.

B7.5 Straplines  

2. Individual Work (10 minutes):

   1. Have learners individually list key characteristics they think are essential for an impactful strapline.

3. Small group activity (15 minutes)

   1. Divide learners into small groups and provide each group with a different esports brand.

   2. Ask each group to brainstorm and discuss potential straplines for the assigned brand, considering the identified characteristics

4. Workshop

   1. Conduct a workshop on crafting compelling straplines using expressive language.

   2. Guide learners on how to infuse emotion, relevance, and uniqueness into their straplines

Consolidate: 

Summarise the key points about crafting effective straplines in esports branding.

Emphasise the synergy between logos and straplines in creating a powerful brand message.

Review learning objectives? How have we achieved them?

What happens next?

Assessment:

Distribute a worksheet with blank spaces for learners to fill in with their crafted straplines. Ask them to explain the reasoning behind their choices.

Notes: Connect the content of this lesson to the previous ones by emphasising how straplines work in harmony with logos to convey a brand's identity. This creates a comprehensive understanding of the elements that contribute to effective esports branding. Adjust the timing of activities based on the pace of the class and the level of engagement.

Learning objective

Learners will be able to​​:

• Understand the core idea behind a brand.

• Identify values portrayed by esports brands.

• Analyse features that make a brand stand out.

Connect: 

Recap the key points about straplines and their role in esports branding.

Introduce the focus of the current lesson: understanding the 'big idea' and brand features.

Introduce learning objectives

Activate / Demonstrate: 

1. Whole Group Discussion (15 minutes):

   1. Define the concept of the 'big idea' behind a brand and discuss its importance in esports branding.

   2. Explore values portrayed by well-known esports brands and their impact on the audience.

B7.6 - "The Big idea"

2. Individual Work (10 minutes):

   1. Have learners individually identify and write down the core values they believe are essential for an esports brand.

B7.7 Core values 

3. Small Group Activity (15 minutes):

   1. Divide learners into small groups and provide each group with a different esports brand.

   2. Ask each group to analyse and discuss the core idea and values portrayed by the assigned brand.

4. Group Presentation (10 minutes):

   1. Groups present their analyses to the whole class.

   2. Facilitate a class discussion on common values and features that distinguish esports brands.

Consolidate: 

Reflection: Learners to complete STAR Analysis (5 minutes)

B7.8 Self assessment - STAR

Summarise the key points about the 'big idea' and brand features in esports branding.

Emphasise how understanding the core values of a brand contributes to effective branding.

What happens next?

Assessment:

Ask questions about the 'big idea' and values of a given esports brand. Ask learners to provide written responses based on their understanding.

Learning objective:

Learners will be able to:

• Explore the significance of effective branding.

• Discuss the role of uniqueness, character, and promise in branding.

• Gain insights from a guest speaker in the esports industry.

Connect: 

Recap key points about the 'big idea' and brand features from the previous lesson.

Introduce the importance of effective branding in the esports industry.

Introduce learning aims

Activate / demonstrate: 

1. Whole Group Discussion (15 minutes):

   1. Discuss the significance of effective branding in esports.

   2. Explore the role of uniqueness, character, and promise in making a brand memorable and impactful.

2. Individual Reflection (10 minutes):

   1. Have students individually reflect on a brand (esports or otherwise) that they consider highly effective. 

   2. Ask them to identify what makes the branding stand out.

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3. Small Group Activity (15 minutes):

   1. Divide students into small groups and provide each group with a case study of a successful esports brand.

   2. Ask groups to discuss and identify the unique aspects, character, and promises conveyed by the assigned brand.

4. Guest Speaker Session (10 minutes):

   1. Introduce a guest speaker from the esports industry with expertise in branding.

   2. The speaker shares insights on the importance of effective branding, drawing examples from their experience.

B7.9 Guest speaker Notes

5. Q&A and Discussion (10 minutes):

   1. Facilitate a Q&A session with the guest speaker.

   2. Engage in a whole class discussion about the insights gained from the speaker's experience.

Consolidate: 

Summarise the key points about the importance of branding in esports.

Emphasise the role of uniqueness, character, and promise in creating a strong brand presence.

Review learning objectives? 

How have we achieved them?

What happens next?

Learning objective: 

Learners will be able to​​:

• Analyse target markets in terms of demographics and preferences.

• Tailor branding strategies to meet the esports audience's characteristics.

• Understand the importance of capturing attention through design.

Connect: 

Recap previous lessons - Learners to read and review feedback sheets provided by peers.

Think about:

What was good 

What could be improved

Introduce learning aims

Activate / Demonstrate: 

1. Whole Group Discussion (15 minutes):

   1. Discuss the importance of understanding target markets in esports.

   2. Explore the influence of demographics and preferences on branding strategies.

2. Individual Work (10 minutes):

   1. Have students individually research and bring examples of esports brands that successfully cater to specific target markets.

3. Small Group Activity (15 minutes):

   1. Divide students into small groups and provide each group with a different demographic profile (age group, gaming preferences, etc.).

   2. Ask each group to brainstorm and discuss branding strategies tailored to their assigned demographic.

4. Group Presentation (10 minutes):

   1. Groups present their analyses and proposed branding strategies to the whole class.

   2. Facilitate a class discussion on commonalities and differences observed in the strategies.

5. Discussion on Design (10 minutes):

   1. Explore the importance of capturing attention through design in esports branding.

   2. Discuss how design elements can be tailored to specific target markets.

Consolidate: 

Summarise the key points about target market analysis in esports branding.

Emphasise the link between understanding the audience, effective branding, and design considerations.

What happens next?

Assessment: 

Ask questions about the impact of target market analysis on branding strategies. Ask students to provide responses

Learning objective 

Learners will be able to:

• Explore how images, colour, words, and font capture attention.

• Workshop: Design a logo and strapline for a specific esports target market.

• Understand the wants, needs, and expectations of the esports audience.

Connect: 

Recap unit to date

Learners to review feedback slip and complete feedback slip

Feedback Slip 

Introduce the focus of the current lesson: designing for specific esports target markets

Introduce learning aims

Activate / Demonstrate: 

1. Whole Group Discussion (15 minutes):

   1. Discuss the impact of visual elements such as images, colour, words, and font on capturing the attention of the esports audience.

   2. Explore examples of successful esports branding designs and analyse their visual appeal.

2. Individual Work (10 minutes):

   1. Have learners individually list the design elements they believe would be appealing to a specific esports target market they are interested in.

3. Small Group Workshop (15 minutes):

   1. Divide learners into small groups and assign each group a specific esports target market (e.g., casual gamers, competitive gamers, specific age groups).

   2. Workshop: Instruct each group to design a logo and strapline tailored to their assigned target market, considering the identified wants, needs, and expectations.

4. Group Presentation and Discussion (10 minutes):

   1. Groups present their designs to the whole class.

   2. Facilitate a class discussion on the impact of design elements on different target markets and gather insights from the presentations.

Consolidate: 

Reflection:

• What have you done so far?

• What is left to do?

Summarise the key points about designing for specific esports target markets.

Emphasise the link between understanding the audience, effective branding, and design considerations.

How have we achieved them?

What happens next?

Learning objective 

Learners will be able to: 

• Develop templates and brand standards for promoting esports brands.

• Understand the importance of consistency in branding.

Connect: 

Recap key points about designing for specific esports target markets and the impact of visual elements on branding.

Introduce the focus of the current lesson: developing templates and brand standards for promoting esports brands.

Introduce learning objectives

Activate / Demonstrate: 

1. Whole Group Discussion (15 minutes):

   1. Discuss the importance of consistency in branding, emphasising the role of templates and brand standards in creating a unified brand image.

   2. Explore examples of successful esports brands and how they maintain consistency in their visual identity.

2. Individual Work (10 minutes):

   1. Have students individually brainstorm and list the essential elements they believe should be included in a brand standard document for an esports brand.

3. Small Group Activity (15 minutes):

   1. Divide students into small groups and provide each group with a fictional esports brand.

   2. Workshop: Instruct each group to develop templates and brand standards for their assigned esports brand, considering the elements identified in the individual task.

4. Group Presentation and Discussion (10 minutes):

   1. Groups present their developed templates and brand standards to the whole class.

   2. Facilitate a class discussion on common elements and differences observed in the presented brand standards.

Consolidate: 

Summarise the key points about developing templates and brand standards in esports.

Reinforce the importance of consistency in branding for effective communication.

Review learning objectives? 

How have we achieved them?

What happens next?

Assessment: 

Distribute a scenario where an esports brand is planning a multi-platform promotional campaign. Ask students to apply the developed brand standards to ensure consistency across platforms.

Learning objective 

Learners will be able to:

• Use presentation software and speaker notes effectively.

• Workshop: Create a presentation for a fictional esports brand.

• Structure presentation slides logically

Connect: 

Review scenario of project 

Review task list for learners to help manage timings

Activate / Demonstrate: 

1. Whole Group Discussion (15 minutes):

   1. Discuss the significance of effective presentations in promoting esports brands.

   2. Explore examples of successful esports brand presentations and identify key elements.

2. Individual Work (10 minutes):

   1. Have Learners individually research and gather content for a fictional esports brand presentation. This could include key brand messages, values, and any promotional materials developed in previous lessons.

3. Small Group Workshop (15 minutes):

   1. Divide Learners into small groups and assign each group a different aspect of the fictional esports brand presentation (e.g., brand history, product offerings, unique selling points).

   2. Workshop: Instruct each group to create presentation slides for their assigned aspect, ensuring logical structure and alignment with brand standards.

4. Practice Session (10 minutes):

   1. Each group practices delivering their assigned part of the presentation. Encourage the use of effective speaker notes and engagement with the audience.

5. Peer Feedback (5 minutes):

   1. After each practice session, facilitate peer feedback. Encourage constructive comments on content, delivery, and alignment with brand standards.

Consolidate: 

Summarise the key points about presentation skills for esports brands.

Reinforce the importance of logical structure and consistency in presentations.

What happens next?

Assessment: 

Distribute a checklist for effective presentations and ask Learners to self-assess their performance during the practice session.

Learning objective 

Learners will be able to:

• Practice presenting a brand to the class.

• Receive peer and instructor feedback for improvement.

• Present the developed esports brand to the class for evaluation.

Connect: 

Recap key points about presentation skills and the importance of effective communication.

Introduce the focus of the current lesson: final presentation and feedback for esports brands.

Review learning content

Activate / Demonstrate: 

1. Whole Group Preparation (15 minutes):

   1. Allow time for each student or group to make final adjustments to their esports brand presentation based on the feedback received in the previous class.

2. Individual Work (10 minutes):

   1. Ask each student to prepare a brief reflection on the feedback they received and how they applied it to improve their presentation.

3. Peer Feedback Session (15 minutes):

   1. Arrange students into pairs or small groups. Each student/group takes turns presenting their esports brand to their peers.

   2. After each presentation, facilitate a feedback session where peers provide constructive comments and commendations.

4. Final Presentation (10 minutes):

   1. Each student or group presents their developed esports brand to the whole class. Encourage the application of feedback and the use of effective presentation skills.

5. Class Discussion (10 minutes):

   1. Facilitate a class discussion after each presentation, allowing students to share insights, ask questions, and discuss the strengths observed in their peers' presentations.

Consolidate: 

Summarise the key takeaways from the final presentation and feedback session.

Reinforce the importance of continuous improvement and the application of feedback in refining presentation skills.

How have we achieved them?

What happens next?

Assessment: 

Distribute a reflection worksheet and ask students to reflect on their final presentation, considering the feedback received and the overall improvement in their presentation skills.

Learning objective 

Learners to complete assignment using information from brief.

Connect 

Tutor introduction to assignment and hand out of assignment brief. Learners to read assignment briefs. 

Activate 

Tutor to lead discussion around assignment and confirm hand out date and hand in date. Discussion around assignment brief and structure and how it should be constructed. 

Demonstrate

 Learners begin assignments and work through individually at their own pace ensuring they meet key deadlines. 

Consolidate 

review of lesson with Q and A to check understanding.

  Learning objective 

Learners to complete assignment using information from brief.

Connect 

Tutor introduction to assignment and hand out of assignment brief. Learners to read assignment briefs. 

Activate 

Tutor to lead discussion around assignment and confirm hand out date and hand in date. Discussion around assignment brief and structure and how it should be constructed. 

Demonstrate

 Learners begin assignments and work through individually at their own pace ensuring they meet key deadlines. 

Consolidate 

review of lesson with Q and A to check understanding.

B7 Branding a product - Brand competition