TEAM ZAPPOS - DOWNTOWN PROJECT PERSONAL COMMITMENT

What is Downtown Project - February 2014

1. LAS VEGAS CITY HALL It all started with the plan to move Zappos Headquarters to the former City Hall building in Downtown Las Vegas. What could that campus look like? How could it influence the city around it? How could it help to revitalize Downtown?
2. APPLE The Google, Nike, and Apple campuses are all amazing. And Zappos considered creating a similar HQ and polled their employees about what kinds of amenities they would like at their workplace.
3. ENTREPRENEURS ―What would you be passionate about doing for 10 years even if you never made a dime?‖
4. NIKE Or what about Nike’s World Headquarters? They have a swimming pool, soccer fields, volley ball courts, workout facilities, and more.
5. GOOGLE There are some corporate campuses that you never have to leave—with dining options, outdoor recreation, gardens, even your dog. But how do the people there interact with the community around them?
6. DOGGY DAY CARE When Zappos employees were surveyed about the amenities they would prefer to have in their new campus, doggy day care was the number one request—not human day care..
7. NYU CAMPUS Rather than build a campus that’s insular, that doesn’t create reasons for people to leave, Zappos decided that it would be more interesting to create a campus that interacts with the community around it, that encourages people to interact serendipitously with people they might not otherwise meet. A campus that functions not only as a workplace, but also as a community gathering space.
8. DOWNTOWN VEGAS FREMONT EAST
9. FREMONT EAST Surrounding the future Zappos HQ is an amazing neighborhood called Fremont East. It’s filled with bars, restaurants, and shops run by local business owners. It’s the kind of neighborhood where people run into friends on the street, where any bar or restaurant you visit, you’ll see someone you know.
10. FREMONT EAST It’s actually one of the most community-focused neighborhoods you can imagine—in the place you would least expect it. Downtown Las Vegas. Downtown Project was created as its own entity with a mission to help to revitalize the neighborhood and catalyze the growth of the community.
11. ENTREPRENEURS ―What would you be passionate about doing for 10 years even if you never made a dime?‖
12. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
13. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness
14. THE BIG BET Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
15. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)…
16. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC
17. ROI VS ROC Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
18. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
19. ROI VS ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
20. DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
21. $50M SMALL BUSINESS
22. $50M SMALL BUSINESS Criteria
23. $50M SMALL BUSINESS Criteria Owner Operated - Passionate
24. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions
25. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability
26. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable
27. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
28. $50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
29. NATALIE This is Chef Natalie Young. Her restaurant EAT is our first small business investment to open. Formerly, she worked as a Chef on The Strip. And she was about to leave Las Vegas for good until she was able to follow her passion and fulfill her dream to open her own restaurant.
30. NATALIE
31. NATALIE
32. NATALIE
33. NATALIE
34. NATALIE EAT officially opened for business in September, 2012..
35. CHECKS CASHED
36. CHECK CASHING
37. SARAH This is Sarah Nisperos, a lifelong fashionista who was able to follow her passion after a small business investment from Downtown Project.
38. SARAH This is her boutique, Coterie, which is the first fashion retail operation in the Fremont East area of Downtown.
39. SARAH
40. SHIPPING CONTAINERS
41. SHIPPING CONTAINERS
42. CONTAINER PARK
43. CONTAINER PARK
44. CONTAINER PARK
45. CONTAINER PARK
46. MEDICAL CLINIC
47. $50M TECH STARTUPS We’re investing $50 million dollars in tech that are located here or are willing to move their operations to Downtown Las Vegas. Tech startups can grow rapidly and create jobs quickly. We believe you can change the world with a laptop.
48. $50M TECH STARTUPS
49. COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40
50. COWORKING
51. COWORKING
52. LEARNING VILLAGE
53. LEARNING VILLAGE
54. GOLD SPIKE COWORKING LOUNGE
55. GOLD SPIKE COWORKING LOUNGE
56. CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
57. CITY AS A STARTUP We’re working with Venture for America and have brought 14 of their Fellows to work in Downtown Las Vegas. They are working with us at Downtown Project and related entities. VFA is a program that sends young, talented college graduates to work in startups to hone their entrepreneurial skills.
58. $50M EDUCATION, ARTS, CULTURE 9th Bridge School
59. $50M EDUCATION, ARTS, CULTURE
60. $50M EDUCATION, ARTS, CULTURE We’re investing in organizatio ns like First Friday, to support gathering of the community and the celebration of the local arts scene.
61. $50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg
62. $50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
63. LIFE IS BEAUTIFUL
64. LIFE IS BEAUTIFUL
65. LIFE IS BEAUTIFUL
66. LIFE IS BEAUTIFUL
67. $200M REAL ESTATE We’re inspired by the book Triumph of the City and the idea that knowledge is more powerful than space. When people live closely together, they interact more frequently which creates more opportunities for them to learn from each other. Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
68. WHEN CITIES DOUBLE IN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
69. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
70. HOW TO ACCELERATE LEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
71. OUR SECRET WEAPON When people come to visit us in Downtown Las Vegas, they find exactly what we found. A place that is vibrant, interesting, and community-focused. And they want to stay, to move their companies here. They get it
72. LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
73. DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community
74. Fremont St. & Las Vegas Blvd.
75. Fremont St. & Las Vegas Blvd.
76. INSPIRE THEATER Opened December 2013
77. INSPIRE THEATER
78. INSPIRE THEATER
79. INSPIRE THEATER
80. INSPIRE THEATER
81. INSPIRE THEATER
82. INSPIRE THEATER
83. INSPIRE THEATER
84. DOWNTOWN VEGAS MONTHLY CADENCE
85. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week
86. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week
87. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
88. DOWNTOWN VEGAS MONTHLY CADENCE Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
89. FASHION INCUBATOR STITCH FACTORY
90. FASHION INCUBATOR STITCH FACTORY
91. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood?
92. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day
93. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
94. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
95. RETURN ON COLLISIONS ROC What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 ―collisionable‖ hours/year
96. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community?
97. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day
98. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
99. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
100. RETURN ON COLLISIONS ROC What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 ―collisionable‖ hours/year
101. RETURN ON COLLISIONS ROC “SUBSCRIBE” TO DOWNTOWN
102. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
103. RETURN ON COLLISIONS ROC 1. 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
104. RETURN ON COLLISIONS ROC 100,000
105. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖
106. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community
107. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours
108. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per
109. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per acre
110. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per acre per
111. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per acre per year
112. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖ community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
113. THE BIG BET 3 GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
114. 50% OF HUMANS LIVE IN CITIES
115. 75% WILL LIVE IN CITIES IN OUR LIFETIME
116. A GREAT BRAND is a story that never stops unfolding.
117. A GREAT BRAND, COMPANY is a story that never stops unfolding.
118. A GREAT BRAND, COMPANY, CITY is a story that never stops unfolding.
119. A GREAT BRAND, COMPANY, CITY is a story that never stops unfolding.

Personal Mission

DH UNDERSTANDING AND CONF...g as Promised #iDonethis

Downtown Las Vegas Community Introduction

SHARE OUR SIMILARITIES

Downtown Las Vegas Project

TEAM ZAPPOS married Amazon and they had Downtown Project who married Vegastech Fund and had A WHOLE BUNCH offsprings.

So far I collected the outline in this database and I think up to 420 pages on www.themojobags.com

I made this form for

FORM I MADE FOR DOWNTOWN TEAM ZAPPOS

I #IDONETHIS for the whole team. I sent a the 4 Minute Video that I really made for Team Zappos but sent to Downtown Project as well because

GOMOJO: THREE-Thousand PART DOWNTOWN LAS VEGAS CIRCLES TOGETHER PROPOSAL

Co-branding , Joint venture co-branding, multiple sponsor co-branding, same-company co-branding.

Collaborate marketing

Co-marketing, Cross-marketing

Commensal (symbiotic) marketing

(C1)Corporation – The core of four Cs is corporation, while the core of four Ps is customers who are the targets for attacks or defenses. C-O-S (Organization, Competitor, Stakeholder) within the Corporation. The company has to think of compliance and accountability as important.

The four elements of the ７Cs compass model are:

A formal approach to this customer-focused marketing mix is known as Four Cs (Commodity, Cost, Channel, Communication) in “７Cs compass model. The four Cs Model provides a demand/customer centric version alternative to the well-known four Ps supply side model (product, price, place,promotion) of marketing management.
- Product → Commodity
- Price → Cost
- Place → Channel
- Promotion → Communication

(C2)Commodity
(C3)Cost –
(C4)Channel –
(C5)Communication –

The compass of consumers and Circumstances (environment) are:

(C6)Consumer – (Needle of compass to Consumer)

The factors related to consumers can be explained by the first character of four directions marked on the compass model:

N = Needs
W = Wants
S = Security
E = Education:(consumer education)
(C7)Circumstances – (Needle of compass to Circumstances )

1. We share our similarities-We are all in this game together.

2. Celebrate our differences-Culture, sexual orientation,

3. Rethink I’mPOSSIBLE

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GREED-Pay it Forward, Pay it Back! I have created a Downtown Las Vegas Community website intended to promote and provide us all awareness and a solid perspective on what resources we all have to succeed as individual entrepreneurs, small to medium businesses, community, health and faith based organizations and large enterprises, government agencies and corporations.
PRIDE-I am a passionate and proud member of the Downtown Las Vegas #DTLV and #VegasTech Community. I am proud to be an ally of the LGBTQIA community. I am a certified United States Federal Advocate- fighting for equal rights, justice, opportunity and have outlined and implemented the global blueprint - AIDS Free Generation
WRATH- Talk shit Get Hit. Much of my tenacity and determination is FUELED with compassion out of anger, personal tragedy and grief. I want to personally make sure we are all aware of WHAT NOT TO DO, nothing is worse than making the same mistake over and over.
LUST-The preoccupation with sex is literally costing people their lives and definitely a whole lot of pain and money,
GLUTTONY-I am statistician, researcher, marketer and information collaborator. I am passionate about data, history. I gladly share the i
nforinformatione collected for our Downtown Las Vegas Community, (I don’t memorize all the stats I post them and can get back within minutes).
SLOTH-In order to grow and achieve my goals I MUST feel some discomfort. I am a student of life and general in the streets.
ENVY- Don’t hate the player, hate the game, I am in it to win it. I believe by sharing our similarities, celebrate our differences and RETHINKING I’mpossible we all have a chance to live out life to our full potential and get paid to do what we love and prove passions for profits and have come up with endless ways to make money doing what we are passionate about, while solving problems.

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Over the years I've come to realize that words are sometimes imbed with double meanings or laced with history and hate. I never allowed room for waivering or cultural differences so often in the way we perceive ourselves, our circumstances and the people around us get in the way of my ultimate mission, AIDSFREEGENERATION. I let go of things that once brought me comfort, I let go of people and places change and society is shifting rigid bridges are burning and we may have had to keep swimming, most times over the past 3 years underwater, but I am breathing fine, and new bridges are being built. Over the course of my life I was always fascinated by why y city was named and dreamed "SIN CITY" I mean I know what happens stays in Vegas means money, good times and great memories. Your secrets have always been safe from the media but not from each other because we do share, just not publically. No matter where you come from we are the same. I want my community to know that there is a new another and that is ALL-INCLUSIVE and leading us toward a better today, tomorrow and downtown Las Vegas is a place where ALL of us are represented and each of us have a voice, but you gotta show up and have something to SAY!