Black-owned Vegan Hair Care & Skin Care Products
14 Black-Owned Vegan and Cruelty-Free Beauty Brands to Shop Right Now
Makeup, hair-care, and skin-care products made with compassion and character. For the past few years, we have seen a huge shift in the beauty industry. Many consumers are more conscious about what ingredients are in their products and are making the decision to find more natural and ethically sourced alternatives to add to their beauty routine.
This hair and skincare brand was founded by three, first generation black entrepreneurs from South Central LA. Founder Kyra Nicole started making shea butter creams during her time at UCLA, since the surrounding beauty supply stores lacked products for curly hair. From there, she decided to create the beauty line in hopes of creating more natural options for people with curly and coily textures.
Jacq's founder and CEO Barbara Jacques says that, instead of animals, the brand tests on what she calls "Slay Buddies." The resulting products are incredible vegan skin-care formulas free of 30 questionable ingredients, but full of incredibly effective ones like those found in the brand's Beauty Boosters. Whether you're looking for the exfoliating power for alpha hydroxy acids and fruit enzymes, a boost of antioxidant vitamins, or skin-strengthening proteins, these mixtures of botanical oils are an awesome addition to your skin-care routine.
Their mission is to empower people to embrace their natural curl patterns and love their skin. Kyra, along with her two co founders John and Michael Moore, strive to inspire, educate, and encourage young entrepreneurs that anything is possible regardless of where you come from.
Their most popular item is the Original Butter Cream which retails at $11.99. The Original Butter Cream can be used not only for hydrating your hair, but skin as well.
Uoma Beauty
While Uoma Beauty has been getting a lot of traction in the mainstream media recently, this women owned brand had to make the list because their products are PHENOMENAL! Nigerian born and LA based Sharon Chuter set the tone in the beauty industry for creating rebellious and innovative beauty products for all skin types and skin tones. Uoma Beauty’s mission is to empower their inclusive tribe by promoting vibrant self expression in the form of beauty.
One of their products that gets so much hype is their ‘Say What?!’ Foundation which currently retails at $39.00. It comes in 51 shades (yes, 51 shades!!!) and the weightless buildable foundation gives you a flawless matte finish.
The demand for cruelty-free and vegan beauty products is higher than ever before, and and a growing number of skin-care, makeup, and hair-care brands are listening. Leading the charge to offer products that don't test on animals or include animal-byproduct ingredients are black-owned beauty brands. Largely independent, these brands are often driven by passionate founders whose compassion toward animals matches their enthusiasm for hair health, glamorous makeup looks, and glowing skin.
As more and more brands prioritize being cruelty-free in the formulation of their products, there has been a push not only for ingredients that haven't been tested on animals, but also ingredients that aren't derived from animals. So many of the brands on this list, even if they can't say all of their products are vegan, can say they are vegan-friendly by offering an impressive number of vegan options.
Ginger + Liz
The vegan friendly and toxin free nail polish collection was created by Ginger Johnson and Liz Pickett back in 2010. They instantly bonded over their love for all things beauty. Being vegetarian and vegan, both Ginger and Liz wanted to create a nail polish line that aligned with their healthy lifestyles. They also wanted to empower and educate people on a safer alternative when it comes to beauty products while still maintaining high quality and pigmentation. All Ginger + Liz products are Hypoallergenic and contain 5 - free formulas.
Beauty Bakerie
"Since most of our products are vegan, and all are cruelty-free, we pride ourselves in being able to offer a wide range of products that fit the lifestyle of our vegan sweets," reads Beauty Bakerie's website. Founded by Cashmere Nicole, the brand has been available at
Ulta for nearly two years, where it has gained a huge following — especially because of products like Eyelash Icing Mascara, a waterproof, smudge-proof formula that basically eliminates the need for ever wearing falsies.
As of right now, their products are completely sold out (yes, they are high in demand) but be sure to subscribe to their newsletter to get your toxin free nail polish the minute they are available.
Melanin Haircare
Black owned Vegan hair care and skin care products
This fairly new brand is probably one of the most slept on brands on the list. OG Youtube Beauty Guru Whitney (also known as Naptural) and sister Tafetta White created Melanin Haircare back in 2015. Their focus is not only natural hair care but scalp care as well. Each product contains high quality, natural ingredients along with safe synthetics in order to ensure the products have a stable shelf life and to elevate their performance. As we know, natural hair products can get expensive. However, they strive to provide the best quality at an affordable price.
Dimension Nails
Dimension Nails is so committed to being vegan and cruelty-free, the names of its collections and colors are almost entirely inspired by nature. "We aim to add new dimensions in the nail industry by incorporating health-conscious, 10-plus-free formulas, a love for animals through our products, and providing education about veganism with activism at the core," the brand says on its website. One of our favorites: the green (in more ways than one) Powered by Plants, a nearly-neon shade that begs to be worn all summer long.
One of their most popular items is the Multi-Use Softening Leave in Conditioner, which retails at $18.99. This product is lightweight, keeps your hair hydrated, and still defines your curls without the feeling of product buildup.
Beauty Bakerie
Jane Carter Solution
Jane Carter Solution solves several concerns: the need for products that give curly hair the care and texture-specific styling help it needs, and the desire for cruelty-free formulas. One, the Healthy Hair Frizz Free Styling Smoother, relies on sunflower and maracuja oils — among other vegan ingredients — to encourage shapely curls when you air-dry and serve as a heat protectant when you blowdry. And it's under five bucks to boot.
Beauty Bakerie is another brand that has been getting a lot of media attention within the past year due to the major shout out from the queen Bey herself. Cashmere Nicole established the company back in 2011 as a one woman operation. Cashmere always was ambitious and started working on a business plan at the age of 14. Rather than letting obstacles like having her first child at 16 and being diagnosed with breast cancer be a set back, she used that as motivation to continue to build her brand. Cashmere wanted to build an inclusive brand and community for all beauty enthusiasts to enjoy vegan friendly products that catered to all skin tones.
Pretty Well Beauty
Pretty Well Beauty is a digital platform focused on 100% clean beauty and wellness. Its founder, Jazmin Alvarez, vets its partners by learning about their ingredients, including where they come from and how they’re sourced. All featured brands adhere to clean and sustainability practices.
BLK+GRN
BLK + GRN is an all-natural marketplace connecting women of color with high-quality, ethically sourced, and non-toxic beauty products. It curates a selection of Black-owned brands that share its mission of health, wellness, and community cultivation.
CVTD
CVTD is an online boutique that curates indie beauty brands, focusing on natural, non-toxic and cruelty-free makeup and skincare.
One of my favorites from the Beauty Bakerie Line is the Proof is in the Pudding Eyeshadow Palette which retails at $39.00. The neutral palette is not only pigmented but has a great variety of matte and metallic colors, making it the perfect palette to transition your look from day to night.
Bossy Cosmetics
This Palo Alto based brand is here to reimagine beauty for the ambitious woman. Founder Aisha Doize was an investment banker around the globe but found her passion for makeup early on and eventually created Bossy Cosmetics.
The makeup line focuses on liquid lipsticks and other lip care essentials that look amazing on a variety of skin tones. Their most popular items are the Liquid Matte Genius Lipstick, which retails for $16.99.
Lamik Beauty
Foxie
"I picked up a vegan ethical mindset the age of 14, so keeping everything vegan and cruelty-free are more than a means to be accessible, but my own ethical lifestyle choice," says Kayla Phillips, founder of the handcrafted and delightful witchy Foxie Cosmetics. The names of the products are as fabulous as the products themselves — like Lurking Gloom crushed bath bomb, Cry Baby body wash, and Vitameatavegamin shampoo — and we are especially partial to the Softer, Softest Face Moisturizer. It's so gentle, it can be used on babies and new tattoos, but effective enough to make a noticeable difference in how supple your skin look and feels.
The Houston based company was founded by Kim Roxie, who found her passion for makeup during college. She worked as a makeup artist which led her to open her brick and mortar in Houston. From there Kim built a community for black and brown women to share their love for makeup. Her mission is to share the love of makeup and do so in kindness.
The name Lamik stands for Love and Makeup in Kindness. One of her most popular items is the Celebrity Brow Kit, which retails for $55.00
Obia Naturals
Coloured Raine
"While all of our products are cruelty-free, the majority are also vegan," reads the Coloured Raine website. "We strive to bring you the best vegan lipstick around!" That goes for the brand's Liquid Lipstick, Lip Lacquer, and Classic Lipstick, like the Safari Raine collection seen here. The matte finish and soft texture make the three shades —Queendom, Huntress, and May She Raine — comfortable to wear all day long.
The eco friendly haircare line was created by former chemist Obia Ewah. After a health scare in her 3rd year of med school, Obia started becoming more health conscious about the food she ate and eventually what body and hair products she used as well.
She wanted to create a line that was ethically sourced and actually nourished the hair. One of the most popular items from the collection is the Coconut Shea Shampoo Bar, which retails at only $9.99
Honey’s Handmade
Honey’s Handmade is a plant based cosmetic line. They have everything from skincare to haircare and all are created with hydrating oils. Even though the company promotes natural products, they have a specific line that is vegan friendly.
One of their most popular items from the vegan collection is the Caribbean Hibiscus Black Tea Conditioning Serum, which retails for only $5.00
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This au natural line created by Kayla Phillips is a bath and body / haircare beauty brand. The Austin Texas native created the line after changing to a vegan and sustainable lifestyle at the age of 14.
Kaike
Kaike calls itself a "fun, plant-based skin-care brand," but it's more than just plant-based — it's vegan and cruelty-free. And while we're listing adjectives about Kaike's products, let's add another: multipurpose. Frosting is a fantastic example of that. The "Decadent Hair + Body Butter" is made to be used literally from head to toe. Use the moisturizing formula as a hand cream, a night cream (yes, on your face), a spot treatment on dry patches like elbows and ankles, or as a curl-defining, edge-laying styler.
Kayla wanted to give people more access to vegan and animal cruelty free products at a reasonable price. Her most popular items are her muscle relaxing bath bombs which are currently on sale for $12.00.
It’s no secret that women of color have not been offered the same variety of products that exist for light-skinned women, but what might be news is that the small section that does exist often comes with many high health risks.
Historically, women with darker skin tones have been more exposed to toxic chemicals in beauty products than those marketed to white women. According to the Environmental Work Group (EWG), 75% of mainstream products marketed to Black women are considered toxic.
In 2017, the American Journal of Obstetrics and Gynecology released a statement saying that women of color have been disproportionately exposed to harmful ingredients in beauty products, partly because of social pressure to straighten their hair with relaxers and use skin-lightening products. Permanent hair straighteners and dyes have contributed to a 60% increase in breast cancer risk for Black women, as opposed to an 8% increase for white women.
While there has been a rise in clean beauty and consumers being more educated about the harms of synthetic and toxic ingredients in their beauty routine, the green movement has failed to cater to all women. Because of this, e-commerce platforms such as BLK + GRN have focused on curating all-natural products created by Black women for women of color.
Luckily today, there are more innovators bridging the gap in the clean beauty space and helping to make the industry more clean, diverse, and inclusive.
Dallas-based Dr. Jennifer Edwards, a scientist on women’s wellness, founded Refinne, a multicultural plant-based brand offering non-inflammatory skincare solutions to women. She started the brand after dealing with several skin challenges, such as eczema and inflammation, and needed clean beauty products to address her needs.
Despite the lack of Black women in the wellness space, Dr. Edwards always had a desire to grow in the industry. “If you are focusing on your priorities and you are serving others in a way that you are passionate about, it doesn’t matter how the landscape looks like,” she says. Dr. Edwards says that clean beauty can be a challenge for African American women. “There are few products marketed to Black women that have considered their specific skincare needs,” she says, but, “Brands owned by Black women are a growing market.”
I hope you enjoyed the list of underrated vegan beauty brands
Many mainstream brands have decided to end animal testing and transition to vegan friendly products since it is now in high demand. While there are so many amazing brands that can be added to this list, we are highlighting the top 10 most underrated black owned vegan beauty brands that everyone should be investing in.