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At the Tell me a joke shirt and by the same token and logo project beginning the questions you ask are vital to learning and understanding the situation and being able to outline the problem they have. “I need a logo for my business” this is not the problem, this is an outcome solution to a more complex visual communication need. Sometimes what clients say is not what they mean. The client may be very savvy or ignorant about logos, but you need to be the professional graphic designer and take the lead, educate and explain.
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